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Modern Male Barbershop has been leading men's grooming throughout Bucks and Montgomery County, Pennsylvania, since its inception in 2008. Best known for its commitment to customer satisfaction and opportunities for career growth for barbers, Modern Male Barbershop is innovative at its core.
While the team looks to the past to infuse the atmosphere of old-time barbershop camaraderie at their seven locations, when it comes to technology, the brand is as forward-thinking as they come.
For General Manager Ray Spear, what makes the Modern Male Barbershop special is the brand’s dedication to both its clients and its employees.
“We pride ourselves on being a teaching organization and bringing up barbers,” explains Spear. “For us, it’s really redefining what it means to be a barber and making it a career, not just a job for our employees.”
A customer-centric approach is the linchpin of Modern Male Barbershop's operational model. Ray Spear and his team continually seek to improve customer experiences and streamline their processes, and credit Zenoti’s unique features for helping achieve this.
With Zenoti, the brand has simplified each step of the customer journey, allowing guests to prepay via payment links before arrival. Priding themselves on their multi-generational focus, Spear has found the family booking feature within Zenoti to be game changing.
“We have grandfather, father, and son that come in, and being able to book appointments with different accounts and profiles for each person – even little Jimmy who's three months old and obviously doesn't have a cell phone or an email address – is huge.”
As a brand that prioritizes career growth for its barbers, Modern Male Barbershop relies on Zenoti to facilitate key improvements to the staff experience.
In fact, Spear believes Zenoti’s biggest impact on the brand has been bringing everything collectively into one spot for shop managers. “It’s the ability to see the metrics on where their staff is, where they're trying to go, reaching their personal professional goals,” he explains. “Seeing that data and the reporting gives us the ability to continually grow progress.”
Spear also hails Zenoti's robust inventory management for being a significant time saver for management.
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The Modern Male Barbershop brand has thrived over the past 15 years, expanding to seven locations and a barber school.
Looking to the future, the barbershop aims to open more centers with the possibility of more barber schools and academies. Spear and his team are confident that Zenoti is the right partner to power this growth.
“What Zenoti offers in client interface, data reporting, analytics... all those things are what we've come to need at this point, and even more so going forward to where we'd like to go,” says Spear.
See how Zenoti can help barbershops streamline operations and enhance customer experience.
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