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As the leading provider of nutrient injections and IV drips in the San Francisco Bay Area, B12 Love provides over 50,000 clients with an easy and convenient way to enjoy the many benefits of injectable vitamins and nutrients.
First discovering the power of nutrient therapy as a former midwife, B12 love CEO and co-founder Dr. Shannon Wood-Gallegos is a pioneer in the industry, with almost 20 years' experience delivering nutrient injections.
Alongside husband Armando Gallegos, Dr. Wood-Gallegos has built a talented team of naturopathic doctors, registered nurses, and client experience specialists across eight thriving locations.
For a brand that has always embraced innovation, Zenoti award-winning software was the clear choice to help B12 Love create a better, more convenient experience for their clients and staff.
Providing high quality nutrients and a great client experience are the top priorities for B12 Love, with every IV bag cultivated and crafted by Dr. Wood-Gallegos' formulations for maximum effectiveness.
“From the moment somebody walks in, we listen to their goals and their needs,” shares Dr. Wood-Gallegos. “We have doctors at almost all our locations to address any deeper concerns a patient may have.”
As one of the first touch points with clients, online booking software that was convenient and user-friendly was a top need for the brand, and they found this with Zenoti.
“As well as our online booking portal, we have the consumer mobile app where clients can find us and book directly,” explains B12 Love COO and co-founder Gallegos. “I would say that 40% of our bookings happen online outside working hours. It’s been great for the business.”
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As B12 Love’s core software, Zenoti has streamlined operations across locations and improved many aspects of the brand’s workflow.
“We use it for basically everything,” laughs Gallegos. “It helps us streamline online booking, scheduling, payments, and it’s been huge for our memberships.”
Launching a membership program has been pivotal for B12 Love, especially as membership models are becoming the steadiest source of revenue growth for medspas, according to data from the 2024 Zenoti benchmark report for the beauty and wellness industry.
“We actually launched our program through Zenoti, and that was a huge advantage and selling point when choosing our next software partner,” shares Gallegos. He particularly appreciates the flexibility Zenoti offers when building membership programs. “It has allowed us to support different tiers and payment options,
Related reading: How to grow medspa revenue with gift cards, memberships, and packages
For B12 Love, growth means more opportunities for learning and improvement. As Dr. Wood-Gallegos strives to “create careers and build a sustainable business that's going to be around for many years to come,” she is confident Zenoti’s robust features and upcoming launches will play a crucial role in achieving this.
“I think some of those small touch points like SMS messages and reaching out between visits show our clients how much we care,” the B12 Love CEO continues.
Looking ahead, Dr. Wood-Gallegos is excited for Zenoti’s continuous innovations, and the platform's potential to further streamline daily operations at B12 Love, while building deeper connections with clients.
“Zenoti has been great for helping us manage our bookings, scheduling, and collecting payments. It's already very robust, and I feel like it offers endless opportunities.”
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