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Integrative medicine and medical aesthetics might seem worlds apart, yet the Lafayette, Louisiana-based Nouriche Wellness & Aesthetics has merged the two under the visionary leadership of Dr. Kelly Cobb.
Nouriche is a leading destination for skin rejuvenation and health, offering Botox, fillers, laser hair removal, collagen stimulation, non-surgical body contouring, and specialized therapies for age-related concerns.
Having started as a physician in 2007, Dr. Cobb grew the idea of a medical clinic into Nouriche. “It’s been really fun to combine all the pieces of integrative medicine and aesthetics and wellness to make it a really exciting place for people to come and get better, feel better, and live their best life,” she said.
In medical aesthetics, the adage "seeing is believing" is especially relevant, and Dr. Cobb embraced Photo Manager in Zenoti, a tool that allows patients to compare photos across treatments.
Photo Manager saves Nouriche staff the hassle of switching systems to upload and display client images. “Before we had a different system for photos,” said Dr. Cobb. “We had to have two different computers to show the photos or print them – and that was very difficult.”
With medical aesthetics calling for costlier investments in self-care, visual proof of effectiveness motivates patients to stay the course with treatment plans. The ability to see results over time improves patient satisfaction and deepens trust as well.
Retooling membership programs brought a paradigm shift to Nouriche, with Dr. Cobb’s decision to implement Zenoti software delivering a more engaging and personalized approach to patient care.
We have tried over the years, so many times, to start membership programs and were never really able to get it off the ground until we started using Zenoti. It's so much easier for clients to engage with the platform, for us to track the members, for us to actually offer more services to members. It's a total game changer.”
– Dr. Kelly Cobb, Owner, Nouriche Wellness & Aesthetics
Nouriche memberships benefit both patients and the business. With monthly memberships, for instance, patients enjoy the savings and a consistent approach to achieving their skincare or maintenance goals. The benefit to Nouriche comes from improved patient loyalty and the reliable, recurring revenue from memberships.
Looking ahead, Nouriche Wellness & Aesthetics is poised for continued success. Said Dr. Cobb, “I’ve learned a lot from Zenoti – how to get organized, how to plan for growth, that it can be very messy if you just press the gas and you don’t really have a map. Zenoti has been giving us a lot more stability in our processes, in our operations.”
Nouriche leverages Zenoti features to optimize processes and gear up for that growth. Besides, the integration of AI and data-driven strategies through Zenoti allows for ongoing improvements in patient care, helping Nouriche stay ahead.
With a team focused on the patient experience, and Zenoti technology driving innovation and greater efficiency, Nouriche shines as a beacon of progress at the intersection of wellness and aesthetics.
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