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A great medspa experience doesn’t end when you walk out the clinic door – what occurs between treatments has become important too. This is where St. George Med Spa – a leading Utah-based medical spa – truly stands out.
The thriving family-run brand offers an oasis for beauty and aesthetic treatments, with patient experience their number one priority – not just during visits, but before and after, as well.
With a vibrant social media presence and an informative brand blog, St. George Med Spa engages and educates patients between visits, placing a strong focus on patient wellbeing throughout their journey.
Amanda Hopper, St. George Director of Financial Operations, describes the clinic as “not just a brand, but a feeling.”
“We are a vibe, a sense of comfort that we give our guests and our patients,” says Hopper. “From our website to our clinic, it's a complete comprehensive package from start to finish. And we're really proud of that.”
This emphasis on the guest experience is exactly what led St. George Med Spa to partner with Zenoti. The all-in-one medspa platform helps the team stay organized day-to-day and gives providers everything they need to make each guest look and feel great.
Medspa brand owner Cyndi Schumacher has dedicated a decade to growing beauty and aesthetics businesses, including the popular St. George Day Spa. Alongside daughters Talisha and Bella, Schumacher opened St. George Med Spa with a combination of high-end luxury and a relaxing atmosphere, handpicking a team with over 45 years of experience.
The skilled crew, including physician assistants and licensed master aestheticians, celebrates each client’s unique goals and experiences. With treatment plans tailor-made for each patient, the brand finds Zenoti integral in helping providers stay on track.
Providers have access to everything they need for each appointment via their iPads — patient files, history, and notes to name a few. The St. George team uses this information in real time to make every patient interaction count.
“Zenoti keeps us efficient, effective, and organized,” says Hopper. “It's essentially a game plan for our day, week, month, and ultimately, our year.”
As a brand that leads the way with the latest aesthetic, health, and wellness equipment, St. George Med Spa also needed an innovative technology partner to help them stay ahead.
Hopper describes the brand’s previous software system as “very archaic” and credits the modernization and seamless integrations from Zenoti for helping her team work more efficiently and bringing clients an easy-to-use digital experience.
“It's much more user-friendly for us as a business, but also for our guests,” says Hopper. “Zenoti is an integral part of pretty much every aspect of the business, and our guest interactions.”
It’s no surprise that, as Director of Financial Operations, Hopper is a huge fan of the detailed reporting available with Zenoti.
“The numbers, the data... it’s mind blowing,” says Hopper, who admits she’s “a little bit of a nerd” when it comes to digging into analytics. “Zenoti has a plethora of information that you can dig into. On a granular level, you can dissect pretty much anything you want in the program.”
When looking at the bigger picture for the business, Hopper finds the analytics invaluable for forecasting and budgeting. “There are endless opportunities with the numbers, and Zenoti makes it very easy to get very specific."
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Hopper feels “the sky is the limit” for St. George Med Spa. For here and now, growth means adding rooms, providers, and treatments, as well as expanding the medspa’s client base.
Whether the brand decides to franchise, or open multiple locations, Hopper looks to Zenoti software to help St. George Med Spa grow now and moving forward.
“Zenoti helps us plan for the future. It helps us reach out to different demographics with campaigns, emails, and text marketing — things that we may not think of,” explains Hopper. “It’s definitely a tool we will utilize for growth as far as an expansion goes, but also to enhance what we’ve already built.”
Related reading: How to know when your brand is ready to franchise – from the experts
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