By requesting a demo, you agree to receive communication from us. We’ll handle your info according to our Privacy Statement. By entering a phone number, you consent to receive phone calls and SMS from us.
A key player in the beauty industry since the mid-1980s, Rumors Salon is nestled in the heart of Scottsdale, Arizona. Over the last 30 years, the brand has established itself as a hub for transformative beauty services, delivered by a warm, dedicated team that knows the true meaning of customer service.
Having taken ownership 15+ years ago, Julie Schumacher has propelled growth for Rumors with a second location. She touches on their secret to low customer turnover: a professional salon environment with a family feel. “It’s a multi-generational business and not even in terms of our clients, but our employees,” she says. “I’ve had mothers and daughters, fathers and sons. It's fun to be involved with something like that.”
Given the salon’s rich legacy, it’s no surprise Julie Schumacher chose technology to bolster a beloved business. Enter Zenoti. Just a year into the partnership, Zenoti made a difference to Rumors Salon. Apart from offering reliable support during the brand’s expansion to a second location, Zenoti's cloud-based software has enabled Rumors to strengthen client connections.
Schumacher and her team are excited about Zenoti's email marketing capabilities. Salon staff can easily personalize communications, ensuring clients get information and offers they care about. From promoting the salon’s popular liter sales so clients can stock up on favorite products to fostering personal connections, Zenoti's targeted emails have been a boon for Rumors.
“Our clients have been used to us doing a back-to-school liter sale. With Zenoti, not only could we just put it out to our entire client base, but we've also been able to target people that have participated in those sales in the previous years, and we've actually seen an increase year over year.”
– Julie Schumacher, Owner, Rumors Salon
Schumacher calls Zenoti's cloud-based solution “a game-changer.” The ability to access business information from anywhere has made things much easier not just for her as the owner, but for the salon’s managers, too. Through reporting within Zenoti, managers at both salon locations can collaborate, helping create a culture of support and mutual growth – and a friendly competition!
“To see our salon managers be able to work together and have access to each other's information from various locations has been extremely helpful.”
– Julie Schumacher, Owner, Rumors Salon
What’s next for Rumors? Schumacher foresees a path of diverse growth, confident in Zenoti’s ability to support that growth while keeping the brand’s processes efficient and streamlined.
Running a business like Rumors Salon requires more than just passion – it also calls for a strong software partner, which Schumacher seems to have found in Zenoti. “It is a more robust tool than anything else out there,” she says. “I already have people [at Zenoti] that I know I can count on and trust, and that it’s going to be there for me when I need it.”
Explore the Zenoti platform for multi-center salon management.
Beauty and wellness businesses love Zenoti. 1,000+ reviews and counting.
