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Online booking isn't new, but certainly an increasingly powerful tool for spas and salons. If you don’t already allow customers to book appointments online - via your website or a mobile app - or if your online isn't driving customer loyalty, engaging customers or making operations easier for you - this is a must read article on why customer self-booking is so critical in today’s world.
Customers sometimes can’t reach your front desk to book an appointment; perhaps your receptionist is too busy to promptly attend to all calls, or the customer calls after your center hours. Either way, you’re losing business opportunities and offering a poor experience to your customer. With online booking, you can fully automate appointment bookings and no longer rely wholly on someone being present to pick up a phone. It’s easy, quick and automated – and something both you and your customers can be happy about.
Online booking software (like Zenoti's webstore and mobile app for customers), should allow you to enforce payment when the customer books an appointment. This translates into fewer no-shows and cancellations.
With customers booking their appointments online, your front desk saves time as they handle fewer incoming calls and also don't have to bill the customers post appointment (if you choose to enforce upfront payments). This means they're able to offer better experiences to customers at the center. Online booking software (whether it's your website or a mobile app) should 100% integrate with your appointment booking software. This means:
Engagement is critical - whether it’s how your front desk and stylist interacts with customers, or how a visitor interacts with your website. So how can a website promote services and engage with customers? We've thought about it a lot at Zenoti, and here's what we've found -
As you can see, online booking can and should offer highly effective methods to drive your spa and salon business. And, when done right, online booking just might do a better job at promoting and supporting your customer's needs than traditional methods. Customer self-booking can be so much more powerful than just asking customers to fill out a form on your website. If you’d like to see how Zenoti empowers your online booking experience, request a demo >
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