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Dedicated to providing personalized treatments, The Vanity Bar is a boutique medspa grounded in the belief that “there’s nothing selfish about self-care.” Every client receives a customized Aesthetic Clinical Path (ACP) delivered by a Certified Family Nurse Practitioner, with the medspa’s facials and specialized treatments helping clients meet their aesthetic goals.
As The Vanity Bar’s director of operations, Holly Green also wears the office manager hat, being involved in front desk operations, working with new vendors, scheduling, hiring, and more.
For reinforcing and refining the client experience, The Vanity Bar found an ally in Zenoti. The platform helped them customize their services even further, offering a more dynamic and adaptable treatment journey for every client. Zenoti's app feature alone proved a hit among staff and clients, simplifying the appointment booking process and adding a layer of convenience they didn’t have before.
Zenoti's appointment management module played a crucial role in optimizing front desk operations. Its straightforward interface brought effortless rescheduling, streamlined waitlist management, and an overall smooth appointment flow. Zenoti's array of features also opened up possibilities for The Vanity Bar to promote and sell packages, gift cards, and memberships more easily.
As a key revenue stream and tool for fostering brand loyalty, membership programs are important to The Vanity Bar. Implementing memberships through Zenoti helped them revolutionize their membership model. The software's flexible configuration options allowed for more innovative membership benefits, such as monthly credit instead of a free service. This flexibility helps The Vanity Bar offer membership models that resonate with clients.
Zenoti also facilitated a group booking experience, helping boost the medspa's signature client journey. This feature contributed to promoting The Vanity Bar's buddy system, encouraging more clients to share their beauty and wellness journey with others, and helping the medspa expand its customer base.
“So we have a buddy system in place where we do discounts if you come in and get treatments with your friends. Zenoti has helped us be able to have those buddy appointments and those group appointments.”
– Holly Green, Director of Operations, The Vanity Bar
Looking ahead, The Vanity Bar plans to make the most of their West Fargo space and add more locations as well. Here too, Zenoti's scalability makes multi-center management a cinch, supporting the medspa's plans for adding clinics. “Having software that can grow with us is very important to us,” says Holly Green. “When we do reach those goals of being bigger and expanding, it’s just so easy for us to be able to scale that and just add another location [with Zenoti].”
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