Advanced Marketing
Beauty & wellness marketing made easy
Harness the power of artificial intelligence to create and send personalized campaigns, one-click online promotions, and more - and fill your appointment book with less effort.
Growth software that nearly 30,000 businesses trust
Beauty and wellness businesses love Zenoti. 1,000+ reviews and counting.
Appointment booking software that does so much more
Eliminate slow days
Thanks to the power of artificial intelligence, Zenoti Advanced Marketing predicts open slots in your appointment book and fills the gaps, especially during slow times.
Increase average spend
Now, it's simple to promote products and services anywhere - chairside, online, or via mobile app. Zenoti marketing encourages higher spends during every visit.
Prompt more visits
Want more bookings and fewer no shows? Advanced Marketing prompts guests to book at an ideal frequency, increasing visits and reducing the chance of a missed appointment.
Communicate in seconds
Today's client wants convenient, instant access to your business. Zenoti helps you meet them wherever they are.
“Zenoti gives our guests a seamless experience. We can text guests directly and integrate our entire retail business online, which has doubled our retail sales this year.”
Take the stress out of staff management
Streamline scheduling
- A drag-and-drop interface means quick scheduling based on staff availability.
- Easily manage leave requests and time off for staff.
- Automate guest appointment reminders to reduce no-shows.
Make payroll effortless
- Track staff hours, tips, and commissions accurately.
- Generate payroll reports automatically.
- Integrate with payroll applications like ADP RUN and accounting software applications like QuickBooks Online and XERO.
Simplify performance management
- Set clear goals and track individual and team performance.
- Provide real-time feedback and performance reviews.
- Identify training opportunities for staff development
What a customizable booking widget can do
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Recover more lost guests
When guests don't return, Advanced Marketing helps you target their preferences, create a compelling marketing campaign, and win them back - all in a few clicks.
Reduce technology headaches
Because Zenoti is designed to work with your current CRM, you get the best of both worlds - and can segment your guests based on their past preferences and service history.
Simplify your marketing strategy
With Zenoti, you can automatically deploy the perfect campaigns for each audience segment, every day - and watch those empty appointment slots fill up.
Promote at the right cadence
Worried about overkill? Don't be. Advanced Marketing never over-advertises. Instead, every marketing campaign aligns with availability across service categories, helping you meet demand.
Streamline staffing with a centralized employee database
Create and manage employee profiles from your head office, track your team's skills and strengths, and create custom permission levels that help you manage what team members see.
Access vital information quickly
Create and manage employee profiles from your head office, track your team's skills and strengths, and create custom permission levels that help you manage what team members see.
Provide transparent performance data
Identify and reward top performers by choosing from employee management solutions that support the tracking of key performance metrics. Gather employee reviews and identify additional training needs. Motivate your staff through non-biased performance management.
Create a collaborative environment
Want to ensure employee communication is easy at every location? Take advantage of quick message notifications that drive knowledge sharing and make your whole team more efficient with staff management software.
Save time and resources
Create and manage employee profiles from your head office, track your team's skills and strengths, and create custom permission levels that help you manage what team members see.
Streamline payroll and minimize errors
Create and manage employee profiles from your head office, track your team's skills and strengths, and create custom permission levels that help you manage what team members see.
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Improve staff communication
Create and manage employee profiles from your head office, track your team's skills and strengths, and create custom permission levels that help you manage what team members see.
Your team takes charge of their performance
Create and manage employee profiles from your head office, track your team's skills and strengths, and create custom permission levels that help you manage what team members see.
No-stress campaign creation
Don't agonize over every campaign - Zenoti has plenty of pre-defined templates for every marketing scenario, so you can personalize your message and send it out in a flash.
- Personalized messages via unlimited email and SMS
- Data-based campaigns and recommendations
- Webstore integration with abandoned cart capability
- Automated promotions, including cross-sells/upsells and loyalty rewards
Why choose Zenoti POS
As an all-in-one solution trusted worldwide, Zenoti POS ensures faster, seamless check-in and checkout for your customers. Its user-friendly interface simplifies invoicing and payments, reducing the need for extensive staff training.
Zenoti POS is also a revenue booster, integrating smoothly with your operations and eliminating errors. It provides real-time sales insights and detailed reports, ensuring efficient management of your business.
From managing loyalty rewards to inventory control, Zenoti POS handles it all, saving you valuable time and effort. Zenoti POS offers a secure, comprehensive point-of-sale solution.
How Zenoti POS benefits your business
Trusted by salons, spas, medical spas, and fitness centers around the world, Zenoti POS streamlines tasks like invoicing, inventory management, and automatic reconciliation. Impress your clients with fast, efficient service and enjoy control over your inventory across all locations.
Save time, reduce errors, and foster business growth with Zenoti POS.
“Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur Quis autem vel eum iure nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia”
Brendon Mann
Director, Epic Hair Designs
“Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur Quis autem vel eum iure nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia”
Brendon Mann
Director, Epic Hair Designs
“Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur Quis autem vel eum iure nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia”
Brendon Mann
Director, Epic Hair Designs
“Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur Quis autem vel eum iure nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia”
Brendon Mann
Director, Epic Hair Designs
“Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur Quis autem vel eum iure nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia”
Brendon Mann
Director, Epic Hair Designs
“Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur Quis autem vel eum iure nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia”
Brendon Mann
Director, Epic Hair Designs
"Boardroom is growing. Meeting inevitable growth challenges in today’s world means an advanced technological solution capable of simplifying the complex. Zenoti does just that. It’s designed for enterprise-level salons like ours, so we know we’ve found the technology partner we need as we continue to grow."
Bruce Schultz
CEO, Boardroom Styling Lounge
"So we chose to go with Zenoti because of the features that it has. The elevated guest experience that I find that our clients are loving is the ability with the mobile app to book appointments online 24/7. It was wonderful with Zenoti being able to get a branded Katrina's Skinworks app. The fact that it's completely integrated with the system has just made my life and the life of our clients so much easier."
Katrina Gilligan
Owner, Katrinas Skin Works
"Opening a new business can be scary but the support of the Zenoti team has been significant in launching our med spa. Online instant support assists with any immediate inquiries I may have along with [a dedicated] Senior Customer Success Manager meeting with me to discuss any features or additional questions I may have, which ensures the workflow our our office remains consistent and steady."
Ashley Bajorek
Owner, Élan Med Spa
"This is a really convenient booking platform. It's equipped with so many features. The 24 hour support team is so helpful and always provides some type of solution/answer to help guide me in understanding how to get the most out of Zenoti and help our business grow."
Lyndsey Ancheta
Owner, Cinta Aveda Institute
"ezConnect relieved the technological burden by integrating a patchwork of systems that we had put together. It enabled our team members to engage with our patients more proactively and communicate with them in real-time, increasing the connection rate, guest satisfaction, and show rates."
James Raysbrook
COO, Sono Bello
"ezPulse has given us the ability to see how our teams are performing in live time and to compare to previous periods of time. Having the information right at our fingertips rather than running reports has allowed us to make decisions quickly and therefore has improved our business. It’s how an integral part of our team monitoring and performance- staff love it too! The app is continually being improved upon our feedback so it’s only getting better!"
Teresa Malik
Director, Lovoir Beauty
"Seeing those additional overnight bookings is huge for us. It's being able to cast a wider net for our clients and fill that schedule as quickly as possible.If you want to be more present and up your customer service, SmartBot's a great way to do it."
Bridget Adamson
Training & Development Manager, Shobha Salon
"We love ezConnect’s robust texting capability and access to guests’ full conversation history. It’s beenvery valuable in managing cancellations and no-shows, and the automated responses outside of business hours have been a great touch point for our guests."
Nicole Acosta
Technology Specialist, VIO Med Spa
Solve all your needs with a single software solution
Here are a few ways our technology platform helps today's top-performing beauty and wellness brands.
Frequently Asked Questions
What marketing services do small businesses need?
For any small business to grow, guest engagement is essential. In order to increase revenue and sales, it is important that marketing software is easy to use, especially with a small staff on hand to run the business. Instead of taking hours to create a personalized campaign, small businesses need their technology to think for them and do a lot of the heavy lifting - creating and sending out campaigns in just minutes. Perhaps the single biggest requirement for beauty and wellness businesses is to understand their guests’ preference for goods and services. Thanks to data analytics on guests' past purchase records, it's easier than ever to predict what services and products a guest will choose next. The right salon/spa management software can assist in improving your marketing strategy and personalize your campaigns with precision and measurable results.
What is a marketing software platform?
A marketing software platform is a tool that enables businesses to build, track, and analyze marketing campaigns. For instance, marketing software for salons and spas is designed to help spa or salon service providers and managers better understand their guests’ demographics and preferences, and then target guests with promotions that suit their needs, taste, and budget. A salon and spa marketing module typically exists within a larger salon/spa management software platform. This marketing module runs data analytics and suggests personalized marketing campaigns that will resonate well and lead to higher revenue.
How does sales & marketing software work?
Sales and marketing software is essentially a module within your salon/spa management platform. The guest information and management module records both purchase history and guest feedback on services, helping you go deep with data analytics that pinpoint guests’ preferences and help set up personalized marketing campaigns. Best practices show that personalized campaigns are highly effective in getting the attention of your prospects, notifying them about promotions, specials, and offers that they already want - thereby increasing the flow of revenue to your business.
How can Zenoti marketing help me increase my business revenue?
Zenoti marketing works in multiple ways to increase your business revenue. Use its AI-powered engine to identify slow days, send out time-sensitive emails and text messages to customers, and encourage last-minute booking. Zenoti always runs in the background to fill appointment slots while you spend more time with clients. The marketing engine can easily segment customers based on their past preferences and service history, ensuring they receive only promotions and offers that resonate with them. Use the 'abandoned cart' feature to ensure clients don't miss out on their purchases. Additionally, you can test the effectiveness of your marketing campaigns at any time and fine tune the message to bring in additional customers and increase your business revenue.
How is Zenoti marketing software useful for salon owners?
Zenoti designs highly intuitive marketing software with advanced data analytics that help increase sales for services and products. By analyzing every guest’s purchase history, Zenoti can create a highly personalized guest profile that reflects spend patterns, service preferences, budget, and more. Salon staff can then use these parameters to understand their guests' preferences to more effectively upsell products and services. Because of these analytics, Zenoti avoids the hit-and-miss method of blind marketing campaigns, saving both time and resources. Highly personalized marketing campaigns then yield higher conversion rates than general campaigns, resulting in increased revenue.
Can I personalize messages and promotions for different customer segments with the Zenoti marketing feature?
Absolutely. With Zenoti, you can expect to improve your marketing game by taking informed, data-driven decisions that match your customer preferences. Artificial intelligence analyzes data from your appointment book, helping you build personalized marketing campaigns for key segments of your customer base. You can also tailor your offerings to each client with a campaign referencing their favorite services, packages, gift cards, service providers or aestheticians. Want to share a discount for your client's birthday or other special day? Choose a colorful template from the Zenoti marketing template library and send a meaningful message in minutes. These highly personalized messages help customers feel seen, which encourages them to visit more often and spend more on products and services.
