The 2024 Salon and Spa Consumer Survey Results
Uncovering key trends in salon and spa consumer preferences
What do customers expect from salons and spas in 2024? Now you can find out.
Understanding what your customers want is vital for salon and spa success, and with consumer preferences continuously shifting, it can be challenging to keep track.
Discover exclusive data from our comprehensive 2024 salon and spa consumer survey – with insights from over 1,400 beauty and wellness customers.
We’ve compiled key trends, consumer data, and how your business can use this information to stay ahead and boost customer satisfaction – and you can download your free copy today.
What customers want (and don’t want)
Find out the elements of a great experience and the biggest frustrations for salon and spa customers so you can meet their expectations.
The power of online reviews
Stars matter. Almost half of customers won't consider your salon or spa unless it has a rating of 4.5 out of 5 or more. See why your online reputation is more important than ever.
Top spa and salon consumer trends 2024
Personal connection, digital convenience, and no waiting around. Discover the areas growing in importance to boost your spa and salon customer satisfaction.
Using the data to your advantage
Find spa and salon owner tips from industry leader Zenoti to leverage these trends and exceed customer expectations at every touchpoint.
Unlock access today
The 2024 Salon and Spa Consumer Survey Results offer invaluable insights to help salons and spas better understand what consumers want, keep ahead of changing preferences, and boost customer satisfaction.
Get your free copy now.
- Explore exclusive data on consumer habits and preferences from over 1,400 U.S. salon and spa customers.
- Identify key shifts in salon and spa consumer behavior since 2023, including the rising importance of online reviews and digital convenience.
- Deepen your understanding of consumer trends to boost satisfaction and better meet the needs of your own clientele.
- Discover customer opinions on emerging trends, like using artificial intelligence (AI) for more personalized experiences.
- Use actionable insights and tips to develop salon and spa client retention strategies for sustainable growth.
