I am the CFO of feistier. I am responsible for finance and all the IT systems day to day. I spend my time looking at data and trying to drive the company's sales and profitability. Face, Jim is the first Jim for the face, we offer treatments that use our hands, that use innovative tools and use high performing products on the face to actually scope to the muscles.

We have eight studios based in the UK and the US. When I first arrived at face Jim, we were using external consultants to be able to manipulate our data. I decided to take a different strategic direction and work with the a.t. because I thought that they were the people that understood the data better. So I gave them a few projects and I was exceedingly happy with the outcome.

They were fast in terms of delivering the reports, but fast also when I asked them questions. They were proactive. So when I gave them a report to develop, they came back with changes that they thought were appropriate and we discussed them. So we built a very strong relationship.

It's very important for me to have instant information because we make a lot of our decisions based on data and how customers are reacting to things that we do in the studios. So noti analytics has been very powerful in terms of the decisions that we've made. We, for instance, change the strategic direction in which we are analyzing the company moving from cost control to return on investment with the various reports that we've developed together with the note reporting team. Zanotti helps our front of house to run a busy studio when the clients first come in.

They have the history of the client. It gives them all the information on the customer, their past history. It has digital forms, so when the client comes in, they are aware of which forms they need to open. The trainers who work with Zanotti also are happy to see at the end of the day, the commission they earned.

It's very powerful to drive the motivation of our staff.