Problem
Managing multiple salon locations efficiently with limited visibility and streamlined processes.
Solution
Zenoti's cloud-based platform for unified management, improved reporting, and enhanced stylist/customer experiences.
Products
Employee mobile app
Analytics & Reporting
Appointment booking
Customer mobile app
Kiosk
Location
Industry
Sub-type
Really think this is when I am with Fantastic Sams, Antonio in Austin and I have certain locations in San Antonio, Texas, and I'm also the regional developer. Papantonio Atlanta studies. So one of the reasons why I looked at Simone was that having multiple locations and being able to look at my business constantly was a little bit challenging with my previous system. So I really wanted a kiosk that I could run, a report that showed me all my locations and I could really focus on my cases and my business.
So when I looked at Jose and I was able to just see that in the targets on the report animated series on the one that was a real big reason why I was. So the implementation would. Similarly, I did all of my locations at the same time. We cleared them out of a very big challenge for us.
So once I changed my mindset and I said, OK, where would we disagree? These are my guys and this is how I run my business. Then I went to Adobe and I said, OK, this is what I want. And then they showed me how to get the same information, just look differently.
So I've actually used super salon, I've used bottom line, this is my third kiosk, so I've been exposed to several different versions of your systems. I'll tell you, one of the things that stands out for me with was my onboarding was very strong. We had almost Daily News and I was saying, OK, here is where we at, where we are versus my previous onboarding was they call this five minutes before the salon opens and they spend five minutes with us and said this one check and the customer decides that the credit card machine cause a year. And then that was like the extent of the onboarding.
So that was one of the things that I was very impressed by was that constant onboarding and then also the University. So when I hire a new employee before they even get into the salon, they have always gone to the University and they're versus what they're coming to. And so then that they know what they're going to be looking at when they get there. So there has been a huge, various huge difference between what I had before and what we have now.
It's really, really hard for me to pick one thing that actually was like, Oh my god, this was the reason why I wanted to do this. So I'm going to give you the top three reasons. So my very first one is my artists are able to download the app when they can see their services right from their phone. And they can see their smiles.
And then in addition, are artists being able to see how much money they were making, where their goals were and how far they were, and what has motivate them, motivate them to continue to grow their business. So that's been something that's been really, really great. The second thing is it's web based, so I can see everything. So my management team calls me and says, well, we're having this issue, or I have the customer that wants them and you know, we're too busy.
I can log in and book that customer for them. I can roll over phone calls to you and I can answer them and take care of their appointments. With never affecting my orders, they can stay behind the chair, I'm taking care of the customer and then they're reporting like that. I have targets.
So each one of my locations has a target for the month gross revenue, and then you can break it down into retail and percentage of rebooking and you can just do so many things. So it's hard to say one thing, but those are my top ones. So nobody has really helped me unify my salons as a whole, which is, you know, the reason we have multiple owners. But even within my own personal locations, it's intimidating, you know, providing the same price points for the same service.
And, you know, we're calling it the same thing. You know, we don't call this over here and this over here. It's very, very streamlined. So if we bring in a new product, I can go in and enter and just for all locations and sort of like fundamentally put it on the screen to each location.
So that's been a huge time saver. It's a completely different experience to be going into my salon and one day when I was in the building was definitely a my business and more just by allowing my artist to be more in tune with their services and knowing what they're going to be taking home. It's just it's that, right? So my stylist automatically know that it's Lindsay perfect and close the place.
The next two days, I need to make sure that I hit these numbers. Booking has been very simple for my artists. They can look at what they have for the rest of the month and say, can I call more clients and bring them in? So that's been a huge transformation, not just for my business, but for my artists to be able to really feel anything for the business every single day.
And we feel like this is actually a system that's supporting this on a daily basis. So that has been hugely impactful. And then on the administrative side, for my district managers having to manage attendance, they can do it with both of their locations right from where they're at. It's just that has made their administrative life a lot easier.
Payroll is 1,000% easier and your record is like perfect right there. Definitely those are the items have a huge impact on my business. One of the biggest things that's made a big difference for my stylist is that we're able to store for our clients. So that was something that was a little bit too hard for them with the previous system.
And so 9 or 10 times they just went collect the data. Well, now it's kind of more streamlined and I'm actually tracking how many more emails we're getting now. How many more phone numbers we're getting now versus what we used to get before. So I'd like to be able to show that in numbers.
But the use of making appointments has been great for them and being able to see the client's information. And so we're just like we just at the tip of the iceberg with there's so much more stuff that we want to do with it. Now, my artists can see their goals every single day. They can see what they want to hit.
And so part of our process is my business managers with the artists once week, and they go over like, you know, when you were going to buy a car or buy a house, what are your goals, your personal goals? Then being able to have those assessments put into numbers for them and then being able to put an end to the Xanadu on track. But instead of a piece of paper where we're like to take your folder out, let me tell you how much you're doing and just how far you've come. And, you know, this has been like a godsend for us and for my managers and our employees, because they have also learned how to run some of this information for themselves.
And they'll continue to set their own targets and say, OK, when we sit down and say, hey, your next target is this, they'll say like, no, I think I can do this because they can see it and they're motivated by it. It definitely has increased efficiency in our salons on multiple things. You know, we have really miles and per our that it has made our app a lot more friendlier for our clients. And so being able to buy their gift cards right off the app, that has been huge for us because half the time our artists are trying to find the gift cards and I will put it in the system and how we do it.
So now it's like the customer scan, the QR code, they buy their gift card, they send it to whatever they want or to themselves. So the app is it runs a lot more smoothly. All this is done now, but it's in the real app and in our iPad. We have it up front so a customer can also check themselves in for our customers.
Don't want to have to, Sarah, they just want to get their hair done. So they have the opportunity to just pick themselves and get their experience and get on their way because we've had since we moved away. So it makes sense though, because it's a lot easier to do something that you did a lot for us that my manager does have more time to spend on the floor with the artist actually growing their business, focusing on education, focusing on how to build a ticket and how to work within the fantastic things brand, talking about product. And so now our focus is instead of punish administratively run the business, it's more about running it operational.
We're more focused on our employees because the systems have stayed with us. So with the pots and pans, you know, we're full color, full service salons. And, you know, my goal is to continue to empower my artists to own their own massive ones so it's no power to them and no stylist are going to be there. That's their focus.
They want to focus on the client. We want to focus on the hair. And having a partnership with zenobia, our artist will go open their own fantastic singers and not really have to focus on the administrative piece because what they really don't want to focus on, they want to be able to build a business and work with people's hair. So, you know, that partnership, I think, is going to be invaluable for us in the future as we continue to develop our artist into owners to be was able to have this partnership with me and they're going to take care of a large percentage of the administrator and you keep doing what you're doing and build your salon and focus on the operations that will help you focus on that main stage.
So Antonio is one of the largest growing cities in the United States right now. So our goal is to have very little pieces in the next five years as an entrepreneur where you can come and own a fantastic stands. There was a noted the administration so and so. It's not like you have to understand here.
You have to understand the business and understand your system. And yet then it's like, OK, what's an agent to handle the marketing for you? That means they're going to handle that. We're going to handle your rebooking.
They're going to. And so all that is already doing for you. So as a franchise us to develop new owners, they can own their own business and really focus on growing the business. It's a great partnership.
So that's the one thing that I can suggest for everyone is really understand what you want to do with your business if you are hesitant. Don't try to figure out how to do this movie that you just want to do. What is your core business? What do you want to focus on?
Focusing on and say, hey, these are my life. I figure this is what I'm interested in. I want to open five more lines. I want to go to just less revenue.
What can you do for me. And what does that look like? And I'm very confident that I can provide that going on because they did it for me.
Zenoti success stories, straight from the source
Massage Heights anticipates doubling our size in the next several years, and it's really important for us to have a software platform that is scalable. Zenoti offers the most robust software to meet our growth needs. That's why we chose Zenoti over other vendors, and we've achieved a 58% growth in online bookings over a period of six months.
Founder & President
Zenoti was a clear winner from a technology perspective. Previously, we had to do everything manually from a booking standpoint, and of course, it directly impacted our ability to fill those books and be efficient in the number of appointments that we could take in a given day. And now, just like that, the software can figure that out for us.
CIO
The process with Zenoti has been very successful, and it was a seamless implementation. Zenoti has helped Massage Green Spa achieve new efficiencies and marketing capabilities for our franchisees and guests. Since our time with Zenoti, they have continued to provide product enhancements and new features to help our overall operations.
President & COO