I'm Morgan. I am the data and IT manager at PureSpan Beauty. We use Zenoti as kind of our main main system, our selling software. So all of our appointments go through our inventory, our reporting, analytics.

We do a little bit of marketing in it, and then we also obviously control all of the employee employees and what services they can do.

I think growth means throughout more locations, boosting our revenue, bringing on more staff, staff in different roles.

I think it's, you know, it's easy, for them to set up with the appointments. It's easy to replicate it throughout the system. There's a lot of customizability. We do have a lot of locations that do very individual treatments. It's very easy to manage at an org level, especially the import export tool as you're getting bigger and it's life very easy, especially when it comes to qualifications.

I would see the reporting.

I think my favorite is the sales cash, just the by transaction. The detail in it definitely helps aid those in what we're doing. And then I would say I like the bookable blockouts for sure. People like to block themselves out a lot.

So that kinda counters that. So yeah. And I think Smart Cart as well, has been really good this year. That's been one of our favorites.

But I think for us, it's really about tiering our security so that we can make it minimal input for maximum output for them. And then I guess the last thing would be the reporting for us especially. We use the reporting a lot daily, weekly, monthly, from employee analysis to by site. We spend a lot of time looking at the attendance hours, the block outs, how that plays an impact on the diaries, and we do make a lot of decisions based on that.

Opening hours come from that, what block outs we deem are Bickell block outs, and what ones we deem will keep them kind of protected, so to speak. So, yeah, a lot of that plays a big impact on on what how we, grow as a business.