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BlogThe 2024 Golden Hands Awards: Celebrating the best of the best beauty-and-wellness service providers It’s always an exciting time of year at Innergize, the Zenoti-hosted beauty and wellness summit. The zenith of this event is the Golden Hands award ceremony, celebrating the best among service providers in the beauty and wellness industry. This year we honored eight exceptional professionals, selected from a pool of 320,000 providers across North America based on their impact on guest experience and business revenue.
This year’s winners are the embodiment of dedication, skill, and artistic competence. They are the beating heart of our industry, transforming the lives of salon, spa, and medspa guests through their touch. Let’s meet the Golden Hands awardees.
In the Stylist of the Year (Luxury Salon) category, we celebrate Maxwell Snow from Van Michael Salon. With 14 years in the industry, Maxwell wins hearts by helping clients feel good about themselves.
Next, in the Provider of the Year (Medspa) category, the award went to Alisha Shuweb from It’s A Secret Med Spa. Alisha, a nurse injector from Dallas, has coupled her love for the job with academic excellence, earning her Master of Science in Nursing as a Family Nurse Practitioner just last year.
The Barber of the Year (Barbershop) award goes to Billy Craig from Modern Male Barbershop. Billy cherishes the friendships he builds and enjoys watching Quakertown, his hometown, grow alongside him.
In the Stylist of the Year (Quick Service Salon) category, we honor Phanna Nop from Snip-its. Phanna, a hairdresser for nearly four decades, has brought joy and smiles to Snip-its clients for 27 years.
Shireen Bukhari from European Wax Center takes home the Provider of the Year (Waxing Salon) award. With a 10-year tenure at the Center, Shireen appreciates the respect and loyalty her customers extend to her.
Melanie Pot from MiniLuxe is our Nail Stylist of the Year (Nail Salon). Celebrating 30 years in the industry with 15 of those at MiniLuxe, Melanie has clients who are fond of her personalized care and genuine dedication.
In the Provider of the Year (Medspa IV Therapy) category, we congratulate Ellie Kaoud from NutriDrip. A former intensive care nurse, Ellie celebrates over eight years at NutriDrip, where she feels she has the best nursing job on earth.
Completing this year’s list is the Therapist of the Year (Spa) award going to Jasmine Lee from Hand & Stone Massage and Facial Spa. In her six-year career as an esthetician, Jasmine has stayed up to date with the latest trends and techniques while fostering personal relationships with her clients.
Award winner tell-all highlights
Golden Hands award winners Maxwell Snow, Alisha Shuweb, and Billy Craig shared their recipe for service excellence at an Innergize panel session moderated by Lexi Miles Corrin of WAXON Laser + Wax Bar and Amanda Hopper of St. George Med Spa.
The first ingredient in the recipe is a guest-focused culture that values connection. Says Maxwell Snow, "I tell clients little things about myself, but you always try to make it more about them. It’s their day. It’s their time. I tend to remember right away what’s going on in their lives. I think it’s just being genuine and making it all about them."
Maxwell’s superpower: Hustle
Next, be intentional about your development. Alisha Shuweb emphasizes owning your career: “Growth for me is having a boss and a mentor who really lets me have a say in my day-to-day. I am constantly learning new things in my industry, so when my clients do come to me and ask me for something, I’m confident in my response.”
Alisha’s superpower: Dedication
Finally, it takes a willingness to step outside your comfort zone. Billy Craig shares: “I’m fortunate enough to have really great team leaders – people that I’ve been working alongside of now for eight years – who try to push me to be better in fields that aren't natural to me … it's uncomfortable, it's really difficult, but once you get through it, you'll become a diamond under that pressure."
Billy’s superpower: Authenticity
All eight winners highlight the power of passion and dedication in the beauty and wellness industry. The Zenoti team is proud and honored to acknowledge the winners’ significant contributions. Here’s to celebrating their journey and achievements as we look forward to Innergize 2025!
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