Van Council’s story began more than fifty years ago, inspired by a moment in 1975 when the movie Shampoo, starring Warren Beatty as a hairdresser, took the world by storm. A young man in Atlanta, captivated by the beauty and style trends of the film, decided to follow his passion. This led Van to enroll in cosmetology school, where his talent quickly became evident. Over time, he earned accolades such as North America’s Hairdresser of the Year and Aveda Global Hair Master.

In 1984, Van and his brother founded the Van Michael Salon. What began as a single salon has since grown into a beauty empire with over nine locations in Atlanta and a thriving partnership in Japan, with more than 40 licensed outlets. The salon’s success is not only marked by its growth but also by the loyalty of its team. Over 100 employees have been with the company for more than ten years, and some have dedicated more than 30 years to the Van Michael family.

Van Council’s journey is a testament to his dedication to the craft and his ability to inspire those around him. His legacy continues to shape the beauty industry both in North America and globally.

Rachel Liverman's journey in the beauty industry is one built on generations of expertise. As a third-generation aesthetician, Rachel's passion for skincare runs deep. Her grandmother, a true pioneer, founded the Katherine Heinz Institute of Aesthetics, shaping professional skincare as we know it today.

Before launching her own business, Rachel spent over a decade growing in the beauty industry. But just nine months into her entrepreneurial journey, the COVID pandemic forced her to shut down operations. Despite this challenge, Rachel adapted, transforming her business into a trendsetting success.

Her business model centers on providing customized 30-minute facials, delivered by expert aestheticians. It’s a story of resilience, innovation, and crafting a service that fits the fast-paced lives of modern clients.

When Alissa Bayer launched milk + honey as a spa in 2006, she had clear founding principles: to create an exceptional spa experience, commit to hyperclean ingredients, enrich the lives of employees, and give back to the community. The brand has since expanded to seven locations, as well as a line of bath, body, home, and skincare products.

Alissa leads a team of talented milk + honey estheticians, massage therapists, and stylists who help to shape and create the products, providing crucial feedback and real-world experience throughout the development of the product line.