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Recent episodes


How do you take a single gym concept and scale it into a 5,000+ location global franchise? In this episode of Growth Diaries, Dave Mortensen, Co-Founder of Anytime Fitness and Purpose Brands (previously Self Esteem Brands), shares his journey of disrupting the fitness industry with a 24/7 gym model and a relentless focus on culture, execution, and people-first leadership. Now leading Purpose Brands, Dave continues to help businesses grow with impact. He dives into the importance of purpose-driven leadership, scaling with the right values, and building a brand that stands the test of time.


Kyla Dufresne shares how she turned bartending tips into a beauty empire. She reveals her scrappy, grassroots marketing tactics, the power of community-driven growth, and how introducing laser hair removal transformed her business. Kyla also dives into franchising lessons, leadership insights, and the importance of brand culture in scaling a company.


Sisters Manda Mason and Lauren Vesler turned a gut feeling into The W Nail Bar, a thriving beauty brand built on clean beauty, employee care, and exceptional customer service. With no outside investors, they scaled their business while staying true to their values. In this episode of Growth Diaries, they share their journey of bootstrapping success, prioritizing people, and redefining the nail salon experience.


From stock markets to skincare, Molly Lyons took an unconventional path to entrepreneurship. In this episode, she shares how her personal struggle with acne led her to leave a corporate career, earn an MBA, and become an esthetician—against all odds. Molly launched Oasis Face Bar, a fresh take on skincare that ditches the traditional spa model for quick, high-quality facials in a fun, welcoming space. She opens up about the challenges of business ownership, navigating COVID-19, and why relationships are the core of her brand. Now, with 17+ locations, she’s empowering other women to take the leap into business ownership.


Discover how Michael and Danielle Petro turned a passion for aesthetics and patient care into the thriving MD Esthetics brand. From their early days in a basement to becoming a trusted name in medspas, their story is one of innovation, resilience, and a commitment to helping people age gracefully. Learn how their use of the golden ratio, teamwork, and a patient-first approach has driven their success.


Explore the incredible rise of iCRYO, one of the fastest-growing wellness brands redefining health and recovery. In this episode, Kyle Jones, the driving force behind iCRYO, shares how he turned a single location into a global movement focused on enhancing healthspan. Hear about his devotion to authenticity, teamwork, and servant leadership, and discover the bold vision shaping wellness for the future. Perfect for entrepreneurs, wellness enthusiasts, or anyone seeking inspiration to create a significant impact.


Ben Crosbie shares the remarkable journey of THE DRIPBaR, a franchise that has expanded from 5 to over 100 locations in just two years. Ben discusses the strategic use of franchising to drive rapid growth, the innovative personalized IV therapies offered, and the importance of building strong systems and teams. He emphasizes the role of data in decision-making and the significance of pre-selling memberships to ensure business success. The episode highlights Ben's vision for the future, aiming for 1,500 to 3,000 locations globally, and his commitment to maintaining high standards of safety and professionalism in the wellness industry.


What does it take to transform a barbershop into a Texas icon? For Jayson Rapaport, co-founder of Birds Barbershop, it meant resilience, community, and a bold vision to make haircuts more than routine. Despite being turned down by 20 banks and opening to no customers, Jayson focused on empowering employees and fostering local connections. This commitment turned Birds into a cultural hub, earning praise from Elle magazine and winning Austin Chronicle’s “Best Haircut” award for nearly two decades. With inventive marketing and a “mile deep, inch wide” growth approach, Jayson shares how they overcame challenges like COVID-19 while staying true to their roots. This is a story of turning vision into a legacy.


Explore the fascinating story of Removery, a global leader in tattoo removal, and discover how the brand grew from humble beginnings to over 150 locations across the US, Canada, and Australia. Hear from Jo Kelton, COO of Removery, as she shares insights into their innovative use of technology, data-driven strategies, and the creation of the Removery Academy, which trains professionals for a completely new career field.


Join us as we sit down with Anthony Tjan, Executive Chairman and Co-Founder of MiniLuxe, to explore his extraordinary journey of reshaping the beauty services industry. Anthony dives into how MiniLuxe pioneered fair wages, team equity, and purpose-driven business practices, all while harnessing innovation to transform traditional models. Discover the inspiring lessons behind blending purpose with profit, and rethink what it means to empower employees and clients alike.
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Join Jenny Abraham, founder of Face-to-Face Spa, as she shares her inspiring journey of building a skincare empire. From her healthcare background to revolutionizing skincare franchising, Jenny’s story is one of resilience and vision. Learn how she navigated challenges and grew a thriving business with a unique approach. Whether you're an aspiring entrepreneur or a skincare lover, this episode is packed with valuable insights and motivation!


In this episode, Alissa Bayer shares her journey founding Milk + Honey, a spa chain and clean beauty line. She emphasizes employee wellbeing, customer satisfaction, and community impact. Alisa discusses innovative benefits, clean ingredients, and MedSpa expansion. She highlights balancing passion with data-driven decisions and using business for positive change.


In this episode, Rachel Liverman details creating Glowbar, focusing on 30-minute facials. She discusses her family's aesthetics legacy, marketing strategies, and expansion plans. Rachel emphasizes quality service, employee training, and adapting to consumer needs. She highlights the company's membership model and leveraging technology to enhance customer experience.


In this episode, Van Council discusses building his successful salon chain, emphasizing employee development, customer service, and expansion strategies. He highlights continuous learning, specialization, and maintaining high standards. Van shares insights on creating a family-like culture that retains staff for decades and adapting to industry changes.
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Frequently Asked Questions
What is Growth Diaries?
Growth Diaries is an inspiring initiative that showcases the journeys, experiences, and strategies of successful entrepreneurs and professionals in the Beauty and Wellness industry. It's a platform where industry leaders share their personal stories of growth, challenges they've overcome, and innovative approaches that have propelled their businesses forward.
By featuring diverse voices from various facets of the beauty and wellness world, Growth Diaries aims to inspire, educate, and empower both established business owners and aspiring entrepreneurs. It's a treasure trove of wisdom that encourages industry professionals to learn from each other, fostering a community of growth and innovation.
Whether you're looking for motivation, seeking practical advice, or simply curious about the paths others have taken to success, Growth Diaries offers a window into the vibrant and ever-evolving beauty and wellness landscape. It's more than just a collection of stories – it's a catalyst for your own professional growth and business prosperity.
Why does this podcast exist?
This podcast exists to:
1. Inspire: Share real success stories from beauty and wellness industry professionals.
2. Educate: Provide practical strategies and insights for business growth.
3. Connect: Foster a community of learning among industry professionals.
4. Innovate: Showcase creative solutions to common challenges in the field.
5. Empower: Give both new and established entrepreneurs tools to thrive in a competitive market.
By offering authentic experiences and actionable advice, this podcast aims to drive growth and innovation in the beauty and wellness sector.