Stronger business. Smarter growth.
AI-powered, all-in-one fitness center and gym software that boosts conversions, simplifies operations, and delivers personalized member experiences at scale.
Trusted by the fastest-growing fitness brands and health clubs
What’s Slowing Down Growth in the Fitness Industry?
Low lead conversion
Missed follow-ups mean missed memberships. Without intelligent automation, high-intent leads fall through the cracks and revenue is lost.
Disconnected member management
Upgrades, freezes, cancellations, and classes handled across multiple tools and front desk create friction for teams and inconsistencies for members.
Untapped member revenue
Upselling PT, Retail and exclusive access go unrealized when systems can’t surface the right insights or recommend the right offer at the right time.
Rising cancellations and low engagement
Most gyms notice disengagement only when members cancel. Without early signals or automated re-engagement, loyalty and lifetime value suffer.
Transform every member interaction into revenue
Zenoti helps fitness businesses turn walk-ins, trials, bookings, and check-ins into predictable growth across locations.
With AI-powered marketing, convert more leads, keep schedules full, and drive higher spends through personalized offers in your branded app.
With memberships, payments, and insights in one place, you run smoother and grow faster.
Built for Fitness Centers and Health Clubs
Zenoti provides unique, purpose-built features specifically designed to address the real-world complexities of Fitness businesses
Convert more leads automatically
Intelligent automation handles missed calls, follow-ups, and trial bookings so high-intent prospects never slip through the cracks.
Effortless membership management
Manage upgrades, freezes, cancellations, renewals, and family plans in one smooth workflow across every location.
Automated payroll, inventory, and collections
Automate trainer payroll, inventory tracking, and collections—including ACH optimization that can cut payment processing costs by up to 60 percent.
Grow revenue with personalized offers
Surface targeted upsells—PT sessions, retail, premium access—based on member behavior to increase spend per member.
Make Better Decisions with Built-In Artificial Intelligence
AI-powered marketing automation personalizes outreach, auto-segments prospects with smarter, automated follow-ups, and converts leads efficiently.
Predictive member engagement proactively identifies at-risk members and engages them with targeted retention strategies.
Smart automations streamline payroll, billing, and inventory processes, significantly reducing manual efforts.
Zeenie AI Assistant powers your front desk with instant, actionable insights on member preferences, amenity usage, and operational metrics, boosting overall efficiency.
Convert More Opportunities into Revenue
Launch targeted campaigns based on last visits, past purchases, and member goals to convert walk-in leads into active members.
Drive new memberships by rewarding referrals and offering guest passes for classes, training sessions, or facility access.
Track campaign ROI by member type, location, or service usage. Customize offers and optimize marketing spends on the most impactful channels.
Maximize Revenue from Every Member
Enable members to book classes, check schedules, buy add-ons, upgrade and manage their plans through your custom-branded app.
Show personalized upgrade options (PT packs, locker rentals, nutrition consults) at the right time to increase revenue per-member.
Manage access to club amenities, from smoothie bars and saunas to parking and tee-times with integrated member-only benefits.
Drive Long-Lasting Retention & Loyalty
Offer app-based experiences and discounts tailored to each member’s habits like their preferred classes, trainers, or visit times.
Spot at-risk members and automatically offer loyalty pricing or surprise perks to re-engage and retain them.
Reward loyal members with exclusive incentives, turning them into brand advocates and generating organic growth through referrals.
Everything Your Fitness Center Needs - All-in-One
Unified Operations
Manage memberships, personal training, class schedules, staff rosters, and facility access from one place — across single or multiple club locations.
Real-Time Insights
Track trainer performance, class occupancy, revenue per member, and churn risk to make data-driven decisions and boost profitability.
Mobile-First Convenience
Enable members to book sessions, renew and upgrade plans, and access offers via your branded app. Equip staff to check in members, upsell services, and view schedules on mobile.
Meet Zeenie, Your AI Assistant
Zeenie is your AI-powered assistant—trained to make your team faster, smarter, and more efficient.
Whether it's helping front desk staff identify churn risk, giving GMs a breakdown of the daily footfalls, or suggesting the right time to promote a new service, Zeenie keeps your operations one step ahead.
Zeenie helps your team:
Spot drop-off trends before they impact retention
Recommend upsells based on past member behavior
Access schedules, member insights, and reports in real time
Save hours each week on manual admin tasks
And she never takes a sick day.
Industry-specific Integrations
Access Control & Gate Systems
Point of Sale for Cafes and Pro Shops
Payment gateways
Accounting tools
CRM & Email Marketing Platforms
““Zenoti is bringing our business to the next level. For us, it’s about reaching more and more clients, and making money while we sleep. We were running our business like we did 20 years ago—now we’re finally moving forward.”.””
Lynn Grenier
Co-Owner, Connexion Pilates
FAQ
Yes. Zenoti is purpose-built for scalability, supporting both centralized control and local flexibility for franchises and multi-location businesses.
Zenoti's AI proactively identifies disengaged members and facilitates targeted campaigns to boost retention effectively.
Zenoti automates payroll, billing, class scheduling, marketing campaigns, front desk check-ins, and lead management, significantly reducing manual administrative tasks.
No. Zenoti unifies marketing, memberships, scheduling, payments, and analytics into one comprehensive platform, eliminating the need for multiple tools.
Yes. Zenoti’s AI-driven marketing and automated lead follow-ups significantly enhance conversion rates, driving consistent member growth.