Summer is in full swing, but it won’t last forever. Like it or not, fall is coming and there’s no time like the present to launch an end-of-summer marketing campaign.
We’ve got you covered with some of the hottest back-to-school sales ideas around.
To make the most of this season, it's crucial to implement effective seasonal marketing strategies that resonate with your clients and boost your business.
Before you rush back to school, ask yourself whether you’ve really done everything you can to boost summer sales. August is a great time to promote end-of-season retail products and fill up your appointment book.
Try offering extra discounts on end-of-season products to customers who come in for a service in August, or fill your fall salon appointment book by offering customers a discount on future visits when they pre-book in August.
If back-to-school sales make you think of school supplies and uniforms, it might not seem like a good fit for your salon or spa. But remember that all of those students heading back to school are in the market for haircuts and colors, and many of them want waxes, nail services and blowouts too.
Keep in mind that many of your existing customers are heading back to school — including college students, parents and grandparents. Even if your salon or spa doesn’t serve kids, you can still create an effective back-to-school marketing campaign for your adult customers.
Also read: salon marketing software
Most adults look back fondly on their days of school clothes shopping with mom or dad. Play on their nostalgia to create a fun back-to-school sales campaign that meets the beauty and wellness needs of every customer, even if they aren’t students. (Hint: Busy moms definitely need to make time for themselves when the kids go back to school!)
Imagine how grateful parents would be if you offered them a 5-minute free chair massage, polish change or cocktail to celebrate the kids heading back to school? That gratitude helps turn a good customer into a great one, or a new customer into a returning one.
Whether it’s dry shampoo for those busy school mornings, the perfect shade of fall nail polish or a foot soak after a long day, customers love retail products that speak to their needs.
These types of offers serve as excellent client engagement strategies, encouraging repeat visits and fostering loyalty among your customer base.
Create back-to-school retail promotions that offer customers discounts (say, 10-20 percent) on targeted products when they visit in August or September. Or bundle discounted products and services to encourage customers to save even more.
No matter what promotion you decide to run, don’t let the back-to-school sales opportunity pass you by.
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