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Technology isn’t always top of mind for barbershops that pride themselves on tradition and serve as community hubs, but the pandemic changed that. Barbershops had to adapt to survive, with digital platforms offering features like virtual consultations and contactless payments. The Houston-based Sheared The Barbershop is one such community hub, and owner, Dreyvon Anderson, isn't afraid to embrace innovation.
Sheared The Barbershop is on a mission to redefine the grooming experience, and Anderson is changing industry norms by prioritizing the staff experience alongside client service.
Part of a brand where “exclusively good guest experiences come from excited team members,” Anderson and his team strive to create an inclusive environment where barbers can grow both professionally and personally.
The focus on staff development reduces turnover and leads to a higher level of client satisfaction. By emphasizing mutual respect and building business skills for staff, Sheared The Barbershop differentiates itself from grooming establishments where barbers merely ply their trade for a paycheck. Here, they can actually thrive.
A chatbot from Zenoti helps Sheared The Barbershop serve customers faster and reduce the business’s call load. Named Neo, their chatbot instantly responds to customer queries, enhancing service through fast problem-solving.
By streamlining customer interactions and reducing wait times, the chatbot boosts operational efficiency and ensures a smoother, more satisfying experience for clients and staff alike. Staff can focus on more complex tasks that require the human touch, elevating service quality.
“The chatbot is going to save me a lot of time. When I saw how easy it was, I was so emotional, I almost cried – for real.”
– Dreyvon Anderson, Owner, Sheared The Barbershop
What about the people behind the chair who make it all happen? That’s where the staff mobile app from Zenoti comes in. Called myZen, the app changes the way barbers perceive their roles within the business, creating a sense of security and empowerment. With myZen, Sheared barbers have access to appointment information, scheduling tools, and performance metrics right at their fingertips.
In addition, the myZen app can notify barbers of tips earned in real time, giving them mini motivational boosts throughout the day.
The myZen app helps Anderson keep the team happy, productive, and connected, a recipe for success in the fast-paced service industry where adaptability is key to survival.
Technology improvements like data-fueled coaching for barbers and two-way texting for better customer service have helped Sheared The Barbershop keep up with the times, even as they continue to offer timeless haircuts.
In an industry where competition is fierce and customer expectations are constantly evolving, Dreyvon Anderson's shop serves as a shining example of what’s possible when technology and tradition come together. Says Anderson of choosing Zenoti to power Sheared, “I’ve been in this industry for a while, and I can tell you that this software supports us like none other.”
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