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In celebration of International Women's Day, we're applauding women who've taken the mighty leap into business ownership in the wellness industry, particularly those women in spa and salon businesses.
You might be surprised by some of the eye-opening statistics we uncovered about the industry. Take a look at what we found!
According to the 2018 Global Wellness Summit, women are leading the way in the wellness industry. No other industry has been so largely pioneered and commanded by women.
As a multi-trillion dollar industry, women represent the majority of industry stakeholders from practitioners to retail entrepreneurs.
And with a rising number of women of color operating businesses in this space, the industry is beginning to see more diversity as well.
The spa and salon industry has experienced continuous growth over the last two decades, with 2019 being a record year. As the industry grows, the number of women-owned spas and salons continues to grow, too.
Predictions for the industry see a continued focus on providing a variety of wellness options and using technology to enhance customer experience. And spa and salon owners will continue to adopt automated tools, like Zenoti's Smart Marketing A.I. tool, to optimize and simplify their processes.
At the end of the day…
Owning a business is not for the squeamish. It takes determination and resilience to become a successful business owner - but of course, women have always proven to be both.
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