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If you don’t already sell memberships, consider adding them to your sales mix. In addition to providing a predictable revenue source, they also help to increase customer loyalty and, when designed properly can increase average ticket sizes as well.
Your first challenge is to design a membership program that appeals to customers in price and benefits, while also achieving your revenue goals. To design a membership program, you can start by identifying your customers’ service preferences as well as ways to increase the customer’s average ticket price. For example,
In the last few years, recurring memberships have become increasingly popular. Recurring memberships typically offer services that are redeemed on a monthly basis. For example a recurring membership, might include:
Recurring memberships work very similarly to a traditional 1 year membership, but are managed slightly differently. For example, you will likely need to allow for a limited number of roll-over services, which enable a client to roll their service over to the next month if required. Or, the ability to freeze a recurring membership on request of the client. Recurring memberships are also perceived differently by clientele and offer you a new way to position a seemingly new offering! As you design your membership program, consider whether a recurring membership fits your needs.
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After designing your membership program, you’ll need to promote your offerings. Some ideas to market your memberships:
Creating a successful membership program requires a number of things to come together. Zenoti (formerly ManageMySpa) helps you do just that with tools that assist you in identifying the right memberships, promoting your memberships and managing the sales, redemptions, collections and other administrative functions to run a membership program. (Read our case study on how Apollo Life generates additional revenue with Memberships). To learn more about how Zenoti can help you, request a personal demo.
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