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As a medspa industry pioneer, DermaTouch RN is home to quality treatments in Houston and San Antonio. With a patient-first approach for 18+ years, DermaTouch strives to provide personalized consultations and tailored treatments to its clients. But what truly sets them apart from other medspas? How does technology play a role in their success?
Medical aesthetics businesses that adopt the latest technology for service delivery sometimes lack the right tech for their other operations. Guarding against this deficiency, managing director Anthony Moschitto is helping DermaTouch stay current in the digital age and improve all parts of the client journey. When he joined the business, one of the first things he noticed was the absence of online booking capabilities.
Moschitto saw the potential for Zenoti software to transform the booking experience at DermaTouch. The online booking function in Zenoti allows clients to schedule their own appointments round the clock. This feature allows DermaTouch to capture revenue opportunities that are otherwise missed when staff are too busy to take booking phone calls, or the business is closed.
Another benefit of partnering with Zenoti is the wealth of insights into DermaTouch business performance. Zenoti offers easy-to-use KPI reports broken out by location, providing a quick overview of new patients, detailed breakdowns of services rendered, and retail sales figures, as well as other critical data. With reporting built into Zenoti, DermaTouch RN can analyze trends and identify opportunities for growth.
Robust reporting also means faster decision-making, shortening the time it takes to streamline operations and improve service delivery – each patient’s needs are met with the highest level of care and attention.
With the competition vying for clients’ discretionary dollars, DermaTouch RN can now target them with specific offers related to skincare services. As a result, DermaTouch can grow the non-injectable portion of the business and diversify their service offerings. Zenoti software makes such targeting effortless, further driving revenue growth.
After campaigns are launched, tracking their effectiveness with Zenoti is key to fine-tuning marketing strategies. This approach is further driving revenue growth for DermaTouch and solidifying their position in the competitive skincare market.
Investing in staff well-being translates directly to better client experiences, Moschitto affirms. By leveraging Zenoti's medspa management tools, the team can focus on what they do best – provide exceptional treatments. The software streamlines daily operations, allowing staff to speed through paperwork and spend more time engaging with clients.
Additionally, the culture at DermaTouch emphasizes collaboration and learning, helping the team feel valued and empowered. This supportive environment boosts morale and keeps turnover low, creating a consistent level of service that clients have come to expect from the medspa.
Moschitto envisions a bright future for DermaTouch RN, given their focus on digital improvements, tailored customer service, and efficient operations. Partnering with Zenoti also promises exciting developments, such as the use of AI technology to better personalize experiences and respond to customer needs more efficiently.
“You can’t help but get excited about the AI potential that’s out there,” says Moschitto. “Knowing that Zenoti is committed to moving quickly in implementing AI into their software is reassuring to us. We’ve got the right software provider.”
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