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Every day at Options Medical Weight Loss, patients discover a path to improved health and a changed life. Founded to reduce national obesity rates, Options provides customized weight loss solutions, supported by medical supervision, one-on-one health coaching, body composition metrics, and an emphasis on nutrition.
Chief Technology Officer Manish Goomar shares how Zenoti software fuels their mission of having what he calls “options for everybody.”
Options Medical Weight Loss takes a holistic approach, ensuring every patient receives individualized care. From the initial consult, where each patient's unique needs and goals are assessed, to the creation of personalized treatment plans, each step is designed to foster sustainable weight loss and overall well-being.
To ensure patients have the resources they need to achieve their weight loss goals, the clinics offer a variety of services, including nutritional counseling and medical monitoring. Follow-up appointments and ongoing support help patients stay on track and maintain their progress. This dedication to care sets Options apart, creating an environment where patients feel supported, motivated, and empowered.
Technology plays a critical role at every step of the patient journey. Says CTO Manish Goomar, “From the moment the patient walks into the clinic, to having the consultation, to meeting the medical provider, Zenoti is our single source of truth. It’s the technology system for all our business processes.”
To structure business data in an organized manner, Options connects the analytics backend in Zenoti to their own data warehouse and Power BI. Goomar believes the resulting data-driven wisdom helps him “really look at insights and make actionable decisions,” key to evolving quickly in the fast-paced medspa and weight loss industry.
“We want to help as many individuals as we can with obesity and really make a change in the weight loss industry. Growth for Options is being able to scale that across the board, and we can do that with Zenoti now.”
– Manish Goomar, CTO, Options Medical Weight Loss
Switching to Zenoti was an about-face for Options, thanks to the platform’s open API (application programming interface). Easy integrations with their other systems eliminated the bottlenecks caused by the lack of an open API in their previous medspa management software.
The newfound flexibility also empowered Options to streamline operations by automating routine tasks. A lighter administrative load means staff can now focus more on delivering exceptional patient care.
By adopting Zenoti, Options positioned itself at the forefront of innovative clinic management, ensuring both patients and staff benefit from a more cohesive and efficient system.
Central to Options' service model are memberships and packages, both tools to enrich the client experience while improving the revenue potential for medical spas.
"Being able to use Zenoti's memberships feature has really helped enhance the business and the patient experience," Goomar shares. "We have everything we need to achieve our goals."
Additionally, the integration with Zenoti has allowed Options to offer personalized treatment plans, ensuring each patient receives the attention and care they need. This personalization extends to the nutritional guidance provided, further supporting long-term success.
Goomar’s vision for company growth boils down to helping more people with obesity. With Zenoti built for multi-clinic management and rapid onboarding of new centers, Options can act on that vision. It’s easier for staff to stay on their mission of change in the weight loss industry, with every five-star review and patient testimonial highlighting the life-changing impact of their work.
Paying it forward to medspa leaders choosing business management software, Goomar says, “In the weight loss and medspa industry, you have to adapt quickly, and to adapt, you need data, and Zenoti provides that for us. If somebody asks me about Zenoti, I would tell them, 'Go for it!'"
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