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Think about what usually makes or breaks your marketing efforts. It’s timing.
While you and your team are busy providing exceptional services for your guests, marketable holidays can come and go before you know it – taking with them the chance to boost your revenue.
A well-planned marketing calendar is essential for leveraging special occasions and holidays to increase customer engagement and fill your schedules each quarter – and we can help.
In this post, we compile the key beauty and wellness marketing dates from April to June 2024, along with creative campaign ideas for occasions like Mother's Day, Father's Day, and lesser-known holidays you should be utilizing in Q2.
For a more in-depth look at the months ahead, our full Q2 Beauty and Wellness Calendar is available to download now, with more key dates, innovative campaign ideas, and Zenoti tips inside.
With Spring in full bloom, there’s a renewed sense of energy and a myriad of opportunities for beauty and wellness brands to engage their audiences in fresh and impactful ways.
Lean into the idea of shedding the drab, winter months, and embracing a fresh, new look this month. Do this by promoting special packages that combine revitalizing services: Think fresh spring trims with color treatments, or brightening skincare services with fresh mani-pedis.
The importance of mental health and wellbeing cannot be overstated, particularly during April which marks Stress Awareness Month. Appeal to your audience by promoting your most calming, relaxing services throughout the month. Host virtual meditation sessions or create self-help guides as resources for your guests, being sure to promote these via email campaigns and social media platforms.
April 1: April Fools' Day
If executed correctly, a joke campaign or announcement can be a great way to show off your brand personality and increase engagement on social media. Start brainstorming and planning well in advance to ensure its success.
April 10: National Siblings Day
April 14: Perfume Day
April 22: Earth Day
April 25: National Hairstylist Appreciation Day
Highlight your hairstylists' talents by showcasing their top before-and-after photos in an Instagram carousel post. Put these dedicated team members – and their skills – in the spotlight for the day to attract potential guests.
Want more key dates and campaign ideas for April? Download the full Q2 Beauty and Wellness Marketing Calendar.
May presents unique opportunities to celebrate mothers, nurses, and teachers. While flowers, mugs, and chocolates are always appreciated, is there any better gift than relaxation?
As Mother’s Day is celebrated in the U.S. and Canada on May 12, start planning your campaigns early in April, and use the opportunity to promote online gift cards – a major revenue growth trend according to the Zenoti 2024 Beauty and Wellness Benchmark Report.
Fill your schedules by offering discounted rates for packages such as mother-daughter massages, facials, and mani-pedi sessions that can be enjoyed together. Bundling expensive services with slower-selling retail products could be a clever strategy to move more product off the shelf.
Be mindful, this holiday can be a difficult time for many of your customers. Consider sending an optional opt-out to your subscribers before your Mother’s Day campaigns.
May 7: Teacher Appreciation Day
May 12: International Nurses Day/Mother’s Day (U.S.)
May 20: World Bee Day
Promote any treatments or facials that use honey or beeswax-infused products. Highlight the nourishing and natural benefits for the skin, and perhaps throw in a one-day-only discount to sweeten the deal.
May 24: National Wine Day
May 27: National Sunscreen Day
Offer your customers guidance on selecting the right sunscreen for different skin types and the importance of sun protection. Think about launching an email campaign featuring your top sun protection products along with a 10%-off code for online purchases.
June brings the start of summer, when thoughts turn to achieving a radiant summer glow, and prepping for vacation season.
Highlight packages, services, and skincare treatments that prepare the skin for the warmer months. With longer, sunnier days just around the corner, start building campaigns around bikini waxes, body scrubs, or spray tans – and don’t forget pedicures as open-toed sandals come out of hibernation.
We celebrate Father’s Day in North America on June 8, putting dads in the spotlight. Though often more understated, this is a marketing opportunity that the wellness sector should capitalize on more.
Focus on grooming and relaxation, showcasing the full range of wellness not exclusive to women alone. Consider offering complimentary upgrades or add-ons for dads on Father’s Day. If he’s booked for a haircut, think about a scalp massage or free upgrade to a deluxe hot shave.
June also marks Pride Month, where authentic allyship and the celebration of diversity should be at the heart of any campaign.
June 5: World Environment Day
June 8: National Best Friend Day
Already offering couples' treatments? Modify these to cater to best friends. Add options for side-by-side services so your guests can enjoy the experience together. Introduce a referral reward for clients who bring a friend through your doors this month.
June 16: Father’s Day
June 21: National Selfie Day
Encourage clients who visit your business to snap a mirror selfie with your branding visible. Motivate them to share it online and tag you for a chance to win a special gift. Consider creating a unique selfie hashtag to maximize your brand exposure.
June 23: National Hydration Day
Related reading: How to turn happy clients into a growing customer base with referral marketing
The second quarter of 2024 is brimming with possibilities for beauty and wellness brands to connect with their audiences in meaningful ways, and boost revenue with timely, themed campaigns.
By strategically aligning your marketing efforts with the key dates and events outlined in our Q2 calendar, and infusing your campaigns with creativity and purpose, you can make a lasting impression that resonates with your customers.
Remember to remain authentic, prioritize value, and use the occasions not only to sell but also to build relationships and foster a positive brand image.
For a comprehensive list of all the key dates, campaign tips, and Zenoti insights, download our full Q2 2024 Marketing Calendar.
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