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The third quarter of the year screams all things summer and weddings, but it’s also filled with unique wellness holidays and fun opportunities to connect with your clients.
If your marketing plan for the next quarter is looking a little tired, now is the time to give it a refresh. By being proactive, you can boost revenue by making the most of every marketing opportunity in 2024.
To help, this post compiles the key beauty and wellness marketing dates from July to September 2024, along with creative campaign ideas for holidays you should be utilizing in Q3 (did someone say World Chocolate Day?).
For a more in-depth look at the months ahead, download our full Q3 Beauty and Wellness Calendar to find more key dates, innovative campaign ideas, and Zenoti tips inside.
July brings the summer's sunniest days and the busiest bridal season. As well as highlighting bikini waxes, body scrubs, and mani-pedis to get your customers beach-ready, shine the spotlight on sun protection.
As July marks UV Safety Awareness Month, consider offering Instagram skincare sessions focusing on sun protection, hydration, and post-sun care.
This month is also a fantastic time to introduce themed packages – a major revenue growth trend according to the Zenoti 2024 Beauty and Wellness Benchmark Report. Design packages for brides and bridal parties to achieve a radiant glow on the big day. Include everything from hair and makeup to skincare and aesthetic treatments.
Related reading: Inside the data: Top 5 beauty industry trends for 2024
July 4: Independence Day
July 7: World Chocolate Day
July 14-20: Everybody Deserves a Massage Week
For one week only, offer complimentary luxurious add-ons or upgrades to massage appointments, such as aromatherapy or hot towel treatments.
July 15: National Clean Beauty Day
July 24: International Self Care Day
Encourage clients to treat themselves by creating special self-care packages. Combine spa treatments, relaxation sessions, and beauty product bundles.
Want more key dates and campaign ideas for July? Download the full Q3 Beauty and Wellness Marketing Calendar.
As summer winds down, pay extra attention to summer-damaged hair and skin with promotions on restorative treatments like deep conditioning and hydrating facials. National Balayage Week provides a golden opportunity to highlight your stylists' talents and attract new clients with special deals.
This is also the perfect time to promote all things self-care as August marks National Wellness Month.
Boost your social media presence by sharing wellness tips, client testimonials, and highlight wellness products and services you offer. Try running one-month-only discounts for these offerings to drive more business your way.
August 1: National Girlfriends Day
August 4: National Sisters Day / National Friendship Day
Host a social media contest asking followers to share heartwarming stories and photos with their sisters. Reward the most touching entries with complimentary services or gift baskets.
August 15: National Relaxation Day
August 12-19: National Balayage Week
August 18: National Men’s Grooming Day
Encourage online bookings by offering an exclusive 10% discount to clients who schedule their grooming appointments on National Men’s Grooming Day through your website or app.
As the weather cools, warm up your marketing strategies by embracing the autumnal mood. Spotlight fall-inspired make up looks, nail inspiration, and products on your social media pages. From auburn locks to spiced pumpkin skincare, it's all about warm tones and seasonal delights.
Speaking of skincare, September is National Skin Care Awareness Month meaning it's the perfect time to help clients update their routines for the colder months ahead. Use email campaigns and social media platforms to educate clients on ingredients they should look for, matched with recommended products you carry.
Celebrate back-to-school season with special discounts for students and show your appreciation to customers on National Gratitude Day with personalized thank-you cards.
September 2: World Beard Day / Labor Day
September 15: World Afro Day
Feature products and treatments designed for afro-textured hair and provide discounts.
September 21: World Gratitude Day
September 22: National Girls' Night
Host a unique 'Pamper and Prosecco Party' and promote it across all communication channels.
September 30: National Mud Pack Day / National Day for Truth and Reconciliation (Canada)
The third quarter of 2024 is packed with opportunities for beauty and wellness brands to boost revenue with timely, themed campaigns.
By aligning your marketing campaigns with events and holidays that resonate with your clients, you not only ensure maximum visibility but also create meaningful ways to connect with your audience.
Plan ahead and make the most of the key dates inside our free Q3 beauty and wellness calendar to ensure this quarter is your most successful yet.
For a comprehensive list of all the key dates, campaign tips, and Zenoti insights, download our full Q3 2024 Marketing Calendar.
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