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We’re pretty sure if you’re reading this blog, you’re either a salon business owner or marketer, and we’re even more certain that you have pondered over this question many a time – should you spend time and energy on the good old email marketing, when there are so many other digital and social media tools available?!
Well, we assure you, the answer is a resounding YES! Read on to know why salon email marketing is still very effective, economical and efficient. We’ll help you understand the pros and cons, build your email lists, and even choose the right platform. What’s more, we’ll give you winning salon email marketing templates that will help you woo your customers and keep your cash registers ringing! And these ready-to-use templates are absolutely FREE!!
Here's why email marketing is still a powerful marketing tool to reach and engage with customers:
Related: Explore Zenoti's Appointment Booking System
The first step in email marketing is to define your target audience. You need to know what beauty products they like, what customer experience they expect and how much they're willing to pay. This information will help create the buyer persona for your brand, which can then be used in targeted email marketing campaigns.
The next step is to create an email list. Email lists are basically groups of customers that are organized under tags and categories so it's easier to target them with personalized content. But before doing that, you need to get the customers onboard to sign up for your list. Incentivizing customers to join your email list is a good way to grow the list.
To make your emails effective and targeted, you must segment customers into smaller groups so it's easier to personalize content and offers towards their preferences. Segmentation divides customers based on specific criteria such as demographics, characteristics, conditions, buying behavior, location, etc.
It’s imperative to choose the right email marketing service provider to create, plan and send all your email campaigns. Some important things to look out for are:
Related: Streamline Your Salon Operations with Zenoti
The last quarter of the year is always the best one, full of festive holiday cheer. Social calendars are bursting with Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, New Year’s Eve, and more. The whole world is making merry, going crazy shopping and gifting, making this the best time for marketers too.
While everyone and their aunts are busy looking for the perfect gifts, this is also the highest potential season for your business to promote its services and woo your target customers. And, although it does seem like there’s too much to handle, with a good amount of advance planning, it is possible to make the most of the season and see your sales soar.
To ease your marketing planning efforts, we’ve put together some compelling salon and spa email marketing templates, absolutely free of cost, that will win you customers through the last quarter of this year. It captures most of the key holidays and provides beauty salon email marketing ideas for each one.
While you may not want to jump onto every bandwagon, our options will help you choose the most appropriate ones for your business. Go ahead…dive right in.
Salon and Spa Promotional Emails
1. Subject: Nothing makes us happier than seeing you smile😊
Email Body:
Hi [First Name],
It’s World Smile Day and we would do anything to put that smile on your face, and hope you spread the smile along. And what better way to put that smile on your face, than to offer exclusive discounts for you and all those you wish to see smile at [Your Salon/Spa Name]!
Special Offer: Enjoy 10% OFF Your Next Appointment + Additional Discounts!
Whether you’re pampering yourself, or your loves ones, our exclusive offer is designed to make your smile even wider:
How to Book:
Don’t miss out on this chance to smile, by indulging in some well-deserved self-care.
This offer is only valid for appointments on World Smile Day, October 4th, 2024.
We look forward to being the reason you smile!
Best regards,
[Your Name]
[Your Salon/Spa Name]
[Contact Information]
Related: Manage your salon inventory with Zenoti
Medspa Promotional Emails
2. Subject: Nothing makes us happier than seeing you smile😊
Email Body:
Hi [First Name],
It’s World Smile Day and we would do anything to put that smile on your face, and hope you spread the smile along. And what better way to put that smile on your face, than to offer exclusive discounts at [Your Medical Spa Name] for you and all those you wish to see smile. 😊
Special Offer: BOGO on therapeutic massages + additional bonus
Whether you’re pampering yourself, or your loves ones, our exclusive offer is designed to make your smile even wider:
How to Book:
Don’t miss out on this chance to spread some beautiful smiles, by indulging in some well-deserved self-care.
This offer is only valid for appointments on World Smile Day, October 4th, 2024.
We look forward to making you smile. 😊
Best regards,
[Your Name]
[Your Medical Spa Name]
[Contact Information]
Salon and Spa Promotional Emails
3. Subject: Getting the Perfect Halloween look is on us!
Email Body:
Hi [First Name]
We know how important it is to get that perfect Halloween look as you go around town trick or treating, at umpteen Halloween parties. At [Your Salon/Spa Name], we can’t wait to get you all set for your perfect Halloween look.
Whether it’s the much-needed grooming, a glowing facial, Halloween hair and make-up, or even a relaxing pre-Halloween massage, we have you covered. And what’s more, we have a fantastic Halloween offer too, just for you!
Halloween Offer: Get 20% off on all our services!
Make the most of this limited time offer and treat yourself to some Halloween pampering and styling.
How to Book:
This offer is valid from [Start Date] to [End Date].
We look forward to being your partner-in-spook for that perfect Halloween look!
Best regards,
[Your Name]
[Your Salon/Spa Name]
[Contact Information]
Related: Optimize your spa services with Zenoti's solutions
Salon and Spa Promotional Emails
4. Subject: Post Halloween TLC Offer!
Email Body:
Hi [First Name]
Halloween’s over and we know you went berserk trick or treating at the endless Halloween parties around town. And we also understand that right now, all you really need is some tender, loving care. We get you and at [Your Salon/Spa Name], our doors are open, waiting to pamper you.
From a relaxing facial or a hair spa, to a soothing massage, indulge yourself in some essential rest and recovery. And allow us to indulge you too, with our fantastic offer.
Post Halloween Offer: Get 20% off on all our services!
Go ahead, indulge yourself. Thank us later!
How to Book:
This offer is valid from [Start Date] to [End Date].
We look forward to pampering you!
Best regards,
[Your Name]
[Your Salon/Spa Name]
[Contact Information]
MedSpa Promotional Email
5. Subject: Post Halloween TLC Offer!
Email Body:
Hi [First Name]
Halloween’s over and we know you went berserk trick or treating at the endless Halloween parties around town. And we also understand that right now, all you really need is some tender, loving care. We understand exactly what your body needs and at [Your Salon/Spa Name], our doors are open, waiting to pamper you with the best of our services and a fantastic offer too.
Halloween Offer: Get 20% off on all our services!
Our offer is valid on all our advanced services, including our signature facials, therapeutic massages, and medical skin treatments.
How to Book:
This offer is valid from [Start Date] to [End Date].
We look forward to giving your body the rest and recovery it requires!
Best regards,
[Your Name]
[Your Medical Spa Name]
[Contact Information]
Salon and Spa Promotional Email
6. Subject: Thank you for being a loyal customer. Here’s our Thanksgiving Gift for you.
Email Body:
Dear [First Name]
It’s that time of the year when we look back with a sense of gratitude and sincerely appreciate all those who have been our loyal customers. You know you are one of those special few who supported us all year through. And it’s time to say a big ‘THANK YOU’!
And saying thank you is not just it; we at [Your Salon Name] have decided to thank you in style, with some really fantastic offers, just for you.
Limited Time Only:
How to Book:
We look forward to pampering you with these exclusive offers only for special customers like you. It’s just our way of saying ‘Thank You’!
Best regards,
[Your Name]
[Your Salon Name]
[Contact Information]
7. Subject: Giving Thanks with Exclusive Spa Offers Just for You!
Email Body:
Dear [First Name]
It’s that time of the year when we say a big ‘THANK YOU’! We at [Your Spa Name] want to show our gratitude by doing what we do best, pampering you. What better way to celebrate this special day than by treating you to the ultimate relaxation experience at [Your Spa Name] with some exclusive offers, curated only for you.
Exclusive Thanksgiving Offers:
Why Choose [Spa Name]?
At [Spa Name], we are dedicated to providing you with a serene and tranquil environment where you can escape the stresses of everyday life. Our highly trained therapists use the best techniques and products to ensure you leave feeling rejuvenated and refreshed.
How to Book:
Don't miss out on our generous Thanksgiving offers. Book your appointment today and let us help you relax and rejuvenate and show you how much we appreciate you!
We look forward to welcoming you.
Warm regards,
[Your Name]
[Your Title]
[Spa Name]
[Contact Information]
Medpsa Email
8. Subject: Exclusive Medspa Offers is our way of saying ‘THANK YOU’!
Email Body:
Dear [First Name]
It’s that time of the year when we say a big ‘THANK YOU’! We at [Your Medical Spa Name] want to show our gratitude by treating you to the ultimate rejuvenating experience with some exclusive offers, curated only for you.
Exclusive Thanksgiving Offers:
Why Choose [Medical Spa Name]?
At [Medical Spa Name], we use only the most medically advanced equipment for our services. Our highly trained and certified therapists use the best techniques and products to ensure you leave feeling rejuvenated and refreshed.
How to Book:
Don't miss out on our generous Thanksgiving offers. Book your appointment today and let us help you relax and rejuvenate and show you how much we appreciate you!
We look forward to welcoming you.
Warm regards,
[Your Name]
[Your Title]
[Medical Spa Name]
[Contact Information]
Salon and Spa Promotional Emails
9. Subject: Unheard of Savings. Crazy Black Friday Deals you DO NOT want to miss!
Body:
Hey [First Name]
Black Friday is here, and we have got you the Big Daddy of all discounts, like you have never seen before. Do not miss this opportunity to make the most of our exclusive Black Friday offer.
Limited Time Offer: 30% OFF on All Gift Cards!
Buy any value of Gift Card and get a flat 30% discount on your Gift Card value. The Gift Card is valid for three months from the date of purchase and can be redeemed at any of our branches for any of our services.
So, what are you waiting for?!! This ‘Never-before, never-after’ Black Friday exclusive offer lasts only 24 hours on Black Friday (November 29th, 2024). Don’t say we didn’t warn you!
Ta da…See you at the salon…
[Your Name]
[Your Salon Name]
[Contact Information]
10. Subject: Exclusive Black Friday Deals on Spa Membership
Body:
Hey [First Name]
We know you always wanted to become a privileged member of [Your Spa Name], enjoy your monthly spa visit and all the exclusive perks that come with it. Well, Black Friday is here, and we have got you the mother of all discounts on our Annual Spa Membership, which we have never offered before!
Limited Time Offer: 30% OFF on our Annual Spa Membership Packages
Do not miss this opportunity to make the most of our exclusive Black Friday offer. Become our privileged member and enjoy a year full of pampering, luxury, exclusive events and offers, priority appointments and what not!
So, what are you waiting for?!! This ‘Never-before, never-after’ Black Friday exclusive offer lasts only 24 hours on Black Friday (November 29th, 2024). Don’t say we didn’t warn you!
Eagerly awaiting to pamper you…
[Your Name]
[Your Salon Name]
[Contact Information]
Medspa Promotional Email
11. Subject: Exclusive Black Friday Deals on Medical Spa Packages
Body:
Dear [First Name]
Black Friday is here, and we have got you the absolute BEST OFFERS on our medical spa packages, ones that we have never offered before! We know your body is looking to unwind and rejuvenate, and our exclusive Black Friday offers have just made it lighter on your pockets.
Buy 2 Get 1 Offer: Purchase a package of any two services and get a third absolutely free.
Avail a complimentary consultation with our in-house physician.
No more excuses now! You simply must grab these offers and make the most of them while they last. Treat yourself and a loved one to the ultimate pampering experience!
So, what are you waiting for?!! This ‘Never-before, never-after’ Black Friday exclusive offer lasts only 24 hours on Black Friday (November 29th, 2024).
Our team awaits you…
[Your Name]
[Your Medical Spa Name]
[Contact Information]
Salon and Spa Promotional Emails
12. Subject: Crazy Cyber Monday “Online Only” Gift Card Deals
Email Body
Dear [First Name]
Yes yes…. we know Thanksgiving was amazing, Black Friday was insane, but you still DO NOT want to miss our CRAZY CYBER MONDAY SALE on our wide range of gift cards.
The Cyber Monday sale will last just 24 hours, but the gift card you purchase is valid for three months. These gift cards can be used to avail any of our services. And what’s more, whatever value of gift card you choose to purchase online, we will add a value of 20% more to the card. The entire card value can be redeemed over multiple visits during the validity period.
CYBER MONDAY OFFER: Get 20% extra on any value of Gift Card purchased
How to Purchase Your Gift Cards:
Don’t wait—this exclusive offer ends on lasts just only 24 hours on Cyber Monday (December 2nd, 2024), so act fast to ensure you don’t miss it.
We look forward to serving you!
Warm regards,
[Your Name]
[Your Salon/Spa Name]
[Contact Information]
Medspa Promotional Emails
13. Subject: Crazy Cyber Monday “Online Only” Gift Card Deals
Email Body
Dear [First Name]
Yes yes…. we know Thanksgiving was amazing, Black Friday was insane, but you still DO NOT want to miss our CRAZY CYBER MONDAY SALE on our wide range of gift cards for our medical spa services.
The Cyber Monday sale will last just 24 hours, but the gift card you purchase is valid for three months. These gift cards can be used to avail any of our advanced services. And what’s more, whatever value of gift card you choose to purchase online, we will add a value of 20% more to the card. The entire card value can be redeemed over multiple visits during the validity period.
CYBER MONDAY OFFER: Get 20% more value on any value of Gift Card purchased
Featured Services:
How to Purchase Your Gift Cards:
Don’t wait—this exclusive offer ends on lasts just only 24 hours on Cyber Monday (December 2nd, 2024), so act fast to ensure you don’t miss it.
We look forward to serving you!
Warm regards,
[Your Name]
[Your Medical Spa Name]
[Contact Information]
Salon and Spa Promotional Emails
14. Subject: Tis the Season to be Jolly…Fa la la la la la la la la
Body:
Dear [First Name]
The most awaited season, the season of loving and giving, is finally upon us. And we know you have the longest list of gifts to shop for. Let’s make your gifting process easier and sweeten your gesture by giving you some fantastic discounts on our products and services.
How to Avail the Offer:
Everyone will appreciate your thoughtfulness while for you, gifting has been a breeze this Christmas. Go ahead and be everyone’s favorite Santa Claus!
Merry Christmas!
[Your Name]
[Your Salon Name]
[Contact Information]
15. Subject: Santa’s Come Early with a Bagful of Merry Offers
Body:
Ho ho ho [First Name]
Santa Claus is coming to town, and oh boy, he’s coming with a bagful of his merry offers at [Your Spa Name] because someone we know has been really nice. Select from our range of indulgent spa services and enjoy our exclusive X’mas offers, because you truly deserve it!
SANTA’S SPECIAL OFFER: 20% OFF ON ALL OUR SERVICES ALL THROUGH DECEMBER
How to Book:
Grab our exclusive offer and pamper yourself with some luxurious treatments. Whether you need a soothing massage, a revitalizing facial, or a relaxing body treatment, we have promised Santa to give you our best.
Santa’s elves are waiting to for you…
Merry Christmas!
[Your Name]
[Your Spa Name]
[Contact Information]
Medspa Promotional Email
16. Subject: Countdown to Christmas – Special Offers Just for You!
Body:
Dear [First Name]
Christmas is near and we are spreading good cheer. Nothing like a rejuvenating treatment at [Your Medical Spa Name] to get you in the Christmas spirits! To add to the festive frenzy, we are offering some fantastic deals, which you simply must avail.
CHRISTMAS SPECIAL: 25% OFF ON ALL OUR TREATMENTS & SERVICES
Why Choose [ Your Medical Spa Name]?
Book Now and Treat Yourself!
Don’t miss out on these generous Christmas deals! Gift yourself glowing skin and ultimate relaxation this Christmas. Click the button below to book your appointment today.
[Book Now]
We can't wait to pamper you!
Warm regards,
The [Your Medical Spa Name] Team
[Contact Number]
Salon/Spa Promotional Emails
17. Subject: Your New Year’s Eve Party is at ours…
Body:
Hi [First Name]
Bored of all the same old New Year’s Eve parties? The blaring loud music, endless crowds of strangers, barely able to groove because you’re being crushed anyways, shouting above the din to make yourself heard, we get the picture…
So how about you celebrate New Year’s Eve with your gang of girls over at our place? [Your Spa Name] will organize the perfect party for you and your friends which will be exclusive, indulgent and memorable.
This offer is valid from [Start Date] to [End Date].
To know more details and make your bookings, CALL NOW. Limited slots available.
Cheers!
[Your Spa Name]
[Contact Number]
18. Subject: New Year, New You…Bring it on…2025
Body:
Hey [First Name]
Congratulations! You made it through 2024, with all its ups and downs. As you stand at the threshold of a new year, it’s time to bring in 2025, in style! And we, [Your Salon Name], are here to get you all New Year ready. From head to foot, our expert stylists will have you transformed, looking and feeling your best, ready to make 2025 your best year yet!
New Year’s Eve Exclusive Offer: Get 20% off on all our services!
How to Book:
This offer is valid from [Start Date] to [End Date].
Make the most of this limited time offer and treat yourself to some New Year’s Eve grooming and styling. Go ahead…ring out the old, ring in the new. 2025 belongs to you…
Best regards,
[Your Name]
[Your Salon Name]
[Contact Information]
If you’ve come till here, we know you’re sold on email marketing for your spa/salon/med spa. Now you get it…Salon email marketing is personalized, direct and affordable! Use it well and your clients will love you and your business will soar. Just remember to be consistent and always engage with your customers. You’re a pro now! Go ahead and mail away…
Check how to elevate your salon marketing with Zenoti
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