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When considering effective ways to grow your clientele, a strong salon referral program should not be overlooked.
Nearly three quarters of consumers in the U.S. (73%) consider themselves a regular at a hair or beauty salon. These are the repeat customers that keep your business going – and they are also your best resource to drive new, loyal customers your way.
Word of mouth is a powerful, cost-effective tool. Imagine your satisfied clients becoming your most influential marketing tool, spreading the word about your exceptional services and drawing new faces through your salon doors. This is the magic of a well-crafted referral program.
By establishing a salon referral program, you not only reward these loyal patrons but also create a continuous stream of new business without the need for large advertising budgets.
In this post, we share the benefits of implementing a referral program, plus actionable hair salon referral program ideas and tips.
Related reading: A guide to salon client retention
Implementing a salon referral program can transform your business in numerous ways. Here are five compelling benefits:
Creating a successful referral program for your salon involves several key steps. Here's a blueprint to guide you:
Related reading: Salon success series: 20 salon marketing ideas to help you attract more clients
To inspire your own efforts, here are three successful salon referral program examples:
The Tricoci 'Refer a Friend' program sets a prime example of effective salon referral marketing. The process is simple and has a dual-incentive structure that benefits both the referrer and the referred. At the time of writing, each participant receives a $20 service bonus, providing immediate value that encourages new customers to try the salon while rewarding existing ones for their loyalty. To make the process even more seamless, Tricoci has integrated the referral system into their website, allowing customers to easily share their unique referral codes. This approach promotes increased participation and enhances customer engagement – the hallmarks of a successful referral marketing strategy.
The Tricoci 'Refer a Friend' program is a great example of effective salon referral marketing.
Ottalaus Salon's Referral Rewards Program is another example of salon referral marketing done right. By offering a $25 discount off a retail purchase for every successful referral and $20 off the referred guest's first service, it both encourages existing clients to spread the word about Ottalaus Salon and incentivizes new customers to try their services. This system is conveniently integrated into the Ottalaus Salon app, making it accessible and user-friendly. It's a savvy move that simultaneously promotes their business, rewards customer loyalty, and utilizes modern technology to streamline the process, proving that referral marketing can be an effective, win-win strategy in the beauty industry.
The Ottalaus Salon referral program is accessible and user-friendly.
Regal Grooming Lounge's referral program is also a winner due to its simplicity and mutual benefits. The program rewards both current customers and their referred friends, which not only sustains loyal customers but also attracts new clientele. At the time of writing, current customers receive a $10 reward for each successful referral, which is an immediate and tangible benefit. The referrer also enjoys a 25% discount on their first service. This introduces new customers to the barbershop's services at a reduced risk. What else is great? The process of participating in the program is made simple and easy, with clear steps for online and via app, and the ability to share referral codes swiftly.
With a very loyal client base, referral marketing has been very successful for Regal Grooming.
"The Zenoti webstore has been a tremendous asset to our business. Clients love the ease of booking appointments online, and the referral and loyalty features are great. The team at Zenoti has been tremendously responsive and helpful, through the implementation of the webstore to customizing it to fit our needs and branding."
– David Alexander, President, American Haircuts
Promotion is crucial to the success of your referral program. Here are a few strategies to get you started:
Related reading: The ultimate guide to salon marketing tools: free and paid options
Effective tracking and management are vital to the success of a referral program for hair salons. Zenoti salon management software simplifies this process.
Zenoti's mobile-friendly referral program is crafted to reward your clientele for sharing your services through SMS, email, and social media, making it easy to spread the word. By designing a personalized program, you can motivate actions that lead to new referrals with appealing rewards like gift cards, discounts, and loyalty points.
With the platform’s robust tracking system and accurate reports, you can measure the success of your referral initiatives and make necessary adjustments for continuous improvement.
This user-friendly solution replaces traditional referral cards, enabling your guests to refer your salon anytime and from anywhere. Whether you operate a standalone business or manage multiple locations, referral marketing with Zenoti streamlines your efforts while boosting customer acquisition.
A referral program is a powerful growth tool for salons, offering a cost-effective way to expand your clientele while rewarding loyal clients. By implementing a well-structured program, promoting it effectively, and using tools like Zenoti for management, you can transform your salon's reach and reputation.
Incorporate these strategies to craft your hair salon referral program ideas today, and let your satisfied clients become your strongest advocates.
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