Hello, salon professionals! Are you looking for ways to take your salon business to the next level? Well, buckle up, because we're diving into a powerful tool in your arsenal – a top-notch salon service menu. Why is it powerful? A well-designed service menu can influence client choices, encourage upselling, and increase average ticket sizes. In the restaurant industry, for instance, a well-designed menu can boost profits by as much as $1,000 per month, per million dollars in yearly revenue.
Similarly, the service menu is your salon's spokesperson, greeting clients and showcasing all the fantastic services and add-ons you offer.
A well-crafted menu helps clients easily browse your offerings while also reflecting the unique personality and brand of your salon. Intrigued? Here are some salon service menu ideas aimed at attracting clients and boosting business.
Related: Read our detailed guide on how to start a salon business.
Before exploring the nuts and bolts, let's take a quick look at why a salon service menu is so crucial. It's more than a list – it’s a strategic tool that communicates your brand's values and expertise. As an example, if your salon emphasizes eco-friendly practices, your menu could highlight organic products and sustainable treatments, setting you apart from the competition.
Imagine a client picking up your menu and instantly getting a sense of your brand’s ethos. That's the impact a well-designed salon service menu can have.
Here’s an example of a service menu that mirrors the business’s branding:
Here’s the web page for the Pure Medical Spa services and pricing guide – notice how the service menu fits right in with the look and feel of the brand.
Crafting the perfect salon service menu involves more than just listing services. It's about creating a user-friendly experience that aligns with your brand. Here are the key elements:
Service name: Keep it clear and straightforward. Clients should quickly understand what each service consists of. For instance, instead of “Signature Treatment,” call it a “Revitalizing Hair Treatment.” Another example: instead of “Basic Package,” go with “Essential Wellness Retreat.”
Service description: Provide brief, yet informative descriptions. Highlight the benefits and what clients can expect. A description like “Our revitalizing hair treatment uses organic products to nourish and rejuvenate your hair, leaving it silky and smooth” is more engaging than a generic description like “Revitalizing hair treatment with organic products.”
Pricing: Be transparent. Clients appreciate knowing what they’ll pay up front. Clearly display prices, taking local market trends into account. For the US market, ensure prices reflect the competitive landscape and regional differences. In the UK market, consider currency exchange rates and VAT inclusion.
For an example of pricing transparency, see this view of Mane & Mani’s service menu:
Notice that service add-ons are called chasers at Mane & Mani, with pricing clearly spelled out. Adding a French finish costs $10, for instance, and nail art is $5 per pair (2 fingers). View the page online.
Service duration: Give clients an idea of how long each service will take, helping them plan their visit accordingly. This is very important for busy clients on tight schedules. It also benefits staff by making efficient use of their time.
An organized salon service menu makes a world of difference. Here's how to structure yours for the best results:
Categorize services: Group similar services together. For instance, have separate sections for service categories: haircuts, coloring, skincare – you get the idea. This not only helps clients find what they need quickly but also highlights the breadth of services you offer. See how Boss Gal Beauty Bar does this:
The service groupings are clear: facials, lip injections, Botox, chemical peels, Hydrafacial, Kybella, microblading, and microneedling. View the page.
One more thing: Consider adding brief descriptions or visuals for each category to help clients skim your service menu so they can choose what they want quickly. The icons in the Boss Gal service menu aren’t just eye candy – they’re visual guideposts for users, helping them skim the page and click to explore more deeply.
Feature popular or seasonal services: Shine a spotlight on trending or high-demand services. It’s a way to attract clients and boost sales. Consider a rotating section featuring “Salon Specials” to draw attention to your top or new offerings.
When you highlight services in this way, it creates a sense of urgency, encouraging clients to book appointments sooner rather than later. For example, offering a “New Year, New You” package good through Valentine’s Day is a way to drive sales in the typically slow winter months for salons and spas in the US and UK.
Group similar services: Offer bundles or packages. Clients love the ease of choosing add-ons without having to cherry-pick from the entire menu. For example, a “Total Hair Care Package” could combine cut, color, and gloss treatment at a discounted rate.
Bundling is a way to get clients to try new services they might not purchase individually. It’s all about promoting a set of services that helps clients get the most out of each visit. One more plus to bundling: higher revenue per guest, which means a more profitable operation for you.
Pricing can make or break your salon service menu. Here's how to set rates that are competitive yet profitable:
Your salon service menu represents your brand. Here's how to make it stand out:
Visual appeal: Aim for clean, modern designs that capture your salon's vibe. A stylish menu shows your professionalism and builds trust. Try weaving in your salon's theme or brand colors to make your service menu memorable and part of your branding story. This way, your clients will associate the look with top-notch service.
Font and color choice: Choose fonts and colors that are easy on the eye and fit your salon's style. Staying consistent with your branding, from the menu to the decor, helps reinforce your identity. Pick fonts that are easy to read and colors that match the vibe you want to create – be it calming, lively, or luxurious. This improves client experience and boosts brand recognition.
See the font and color choices made by Gene Juarez Salons & Spas for their branding. Here’s what you see when you hover over “Services” on their home page:
See the Gene Juarez service menu online.
Digital menus: Add digital versions to your website and social media for better access and more online bookings. A digital menu is easy to update with new services, keeping things fresh and exciting. Digital menus give you the flexibility to update with new services and promotions in a flash.
Related: Get salon décor and design tips.
In today’s digital age, having an online presence is essential. Here’s how to make your digital salon service menu effective:
Did you know appointment booking software from Zenoti integrates with a salon’s digital service menu for a streamlined guest experience? Here’s a look at one example – an online booking screen for The W Nail Bar:
Want more inspiration? Delve into The W Nail Bar’s online booking experience powered by Zenoti. As the screenshot above shows, the system suggests add-on services so guests can make their choices – boosting invoice totals – before they walk through your doors.
Here’s one more example of a Zenoti-powered salon whose service menu integrates with their online booking: Modern Male Barbershop.
Creating an effective salon service menu is not just about listing services – it’s about crafting an experience that resonates with your clients and reflects your brand's essence. By focusing on clarity, organization, pricing, and design, you can create a menu that attracts clients and turns them into loyal patrons. Ready to transform your service menu into a powerful business tool? Now that you have some salon service menu ideas, you can start today and watch your salon thrive.
While you’re here, explore Zenoti software for business management, the choice of top salon brands worldwide.
Beauty, wellness and fitness businesses love Zenoti. 1,000+ reviews and counting.
