Salon spotlight: Gene Juarez Salons and Spas

Built on a 52-year heritage, Gene Juarez Salons and Spas are Seattle’s beauty-and-wellness pacesetters. The brand’s journey began with a single salon in downtown Seattle, founded by the eponymous Gene Juarez. Today, their reach spans 10+ locations in the Pacific Northwest bringing best-in-class experiences to customers.

CEO Katie Trent highlights two tenets woven into the brand’s DNA: investing in the next generation of artists, stylists, and therapists, and building a culture of constant learning. She mentions the brand’s commitment to keeping up with trends and consistently raising the bar for customer service.  

“We love our guests, so they love us back,” said Trent.

Scaling operations with Zenoti

With a dozen locations to manage and plans to expand even more, the Gene Juarez brand thrives on the partnership with Zenoti. Trent is all praise for how well the platform serves multi-center brands. “Turning on a new location is as easy as calling your customer experience manager," she said.  

Trent notes that Zenoti innovations, like separate mobile apps for salon customers and stylists, have “really impacted the brand’s ability to continue to innovate.”  

Streamlining operations, Zenoti works behind the scenes to optimize appointment scheduling for Gene Juarez locations. When guests book appointments online, the software even points them to alternate locations if the time slot at their preferred salon is unavailable.

“The features support our artists in keeping their books full,” said Trent.

Empowering stylists, engaging customers

With the staff mobile app, Gene Juarez stylists can view their schedules and adjust their client books on the go. Trent calls the mobile POS (point of sale) from Zenoti “a real game-changer” as it empowers service providers to assist customers when the front desk is busy.  

Stylists take charge of their day with staff mobile app
“Our service providers love the ability to see their schedule, to make adjustments to their client books right from the app.”
– Katie Trent, CEO, Gene Juarez Salons and Spas

The 24x7 convenience of online booking and automated reminders for salon guests means the phone doesn’t ring as much at Gene Juarez. Guests can also use the mobile app to check out when the front desk is busy, saving them a wait.  

Memberships made easy

Thanks to Zenoti, the Gene Juarez brand is making the most of the growing popularity of membership models for salons. Such models improve customer loyalty while bringing recurring revenue. The added benefit with digital memberships: Salons can run the same programs across all locations, making them effortless for staff to manage and easy for guests to redeem.

“We can leverage memberships for growth and repeat business,” said Trent. “The membership tool within Zenoti makes it very easy to both manage our memberships as well as to change them.”

With growth plans brewing, Katie Trent is confident in the technology supporting the Gene Juarez brand. “Zenoti is really setting the bar for innovation, just leaps and bounds ahead of the competition,” she said. “If we identify a need, there’s almost always somebody already working on it."

Learn why salon and spa brands across the globe prefer Zenoti.