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OrangeTwist offers complementary consultations to assist customers with non-invasive aesthetic treatment plans that best fit their goals. However, converting consultations into booked appointments was time-consuming due to the nature of the emotional and personal decision. OrangeTwist turned to Zenoti’s Smart Marketing feature to help maintain effective communication with prospects and target non-active customers to boost revenue.
Working together, OrangeTwist and Zenoti built a robust customer engagement solution to regain lost prospects and inactive customers that meets their business requirements. Smart Marketing automation analyzed OrangeTwist’s customer history and proposed campaigns under three broad themes: re-engage prospects, regain lost customers and encourage cross-selling and up-selling.
Smart Marketing brings back lost customers, increases engagement with first-time visitors, and improves customer retention.
“We’re able to treat our brand holistically, which helps us operate efficiently and consistently deliver exceptional customer experiences.”
- Denise Keeler
COO of OrangeTwist
OrangeTwist is a top lifestyle brand in the US aesthetics market with locations across four states. Their curated menu offers the latest in non-invasive body, face and skin treatments while servicing an average of 70 guests per day. They customize everyone’s experience to meet their unique needs. OrangeTwist believes that chic and high-end can still be convenient, friendly and approachable.
Beauty and wellness businesses love Zenoti. 1,000+ reviews and counting.