The 2024 Beauty and Wellness Benchmark Report
An inside look at the business data, trends, and insights shaping the industry
How does your medspa brand stack up against others? Now you can find out.
Compare your medspa business to others across 7 key metrics, with the industry’s only definitive, up-to-date benchmark data. As the beauty and wellness software leader – 13 years and nearly 30,000 businesses – Zenoti delivers exclusive insights and analysis to help every medspa brand grow.
The trends currently driving revenue
Although medspa popularity is on the rise, per-clinic revenue growth was just 2% in 2023. Chart your growth path by exploring the trends lifting medspa collections.
3 levels of medspa benchmark data
Get data insights for your medspa across three categories of benchmarks: top earners (the top 10% in the industry), high achievers (the top 25%), and the average clinic.
An evolving transition in medspa client spending
There’s a current shift in how medspa clients spend their money: as a percentage of revenue, slightly less for services and more on memberships and package sales.
The gift (card) that keeps giving
Did you know that online gift card sales at medspas are up 19%? As clients and patients buy online, 1 in 4 of all gift cards is redeemed by a new customer.
“Reporting with Zenoti is helpful not only to teach our franchisees and studios how to look at their business, but for us to really understand benchmarking and what averages look like and how we're growing.”
Alia Alston
Icebox Cryotherapy Studios
Unlock access today
The 2024 Beauty and Wellness Benchmark Report includes data on the most relevant key performance indicators (KPIs) for revenue and provider performance.
Get your copy now. By day’s end, you’ll know more about your business.
- See how your medspa stacks up in annual revenue, per-ticket value, package sales, and more.
- Discover the online booking strategy that’s boosting new client acquisition across beauty and wellness.
- Check into the correlation between high earners and high rebooking rates.
- Get 4 recommendations to boost your 2024 revenue growth and talent retention.
