What customers want (and don’t want)

Find out the elements of a great experience and the biggest frustrations for medspa customers so you can meet their expectations.

The power of online reviews

Stars matter. Almost two thirds of customers won't consider your medspa unless it has a rating of 4.5 out of 5 or more. See why your online reputation is more important than ever.

Top medspa consumer trends 2024

Personal connection, digital convenience, and no waiting around. Discover the areas growing in importance to boost your medspa customer satisfaction.

An increasing demand

Over two thirds of medspa regulars visit for monthly treatments or services. Uncover more about customers' purchasing behavior and how to use the data to your advantage.

“Reporting with Zenoti is helpful not only to teach our franchisees and studios how to look at their business, but for us to really understand benchmarking and what averages look like and how we're growing.”

Alia Alston

Founder and CEO
Icebox Cryotherapy Studios

Unlock access today

The 2024 Medspa Consumer Survey Results offer invaluable insights to help medspas better understand what consumers want, keep ahead of changing preferences, and boost customer satisfaction.

Get your free copy now.

  • Explore exclusive data on consumer habits and preferences from over 1,195 U.S. medspa customers.
  • Discover customer opinions on emerging trends, like using artificial intelligence (AI) for more personalized experiences.
  • Find medspa owner tips from industry leader Zenoti to leverage these trends and exceed customer expectations at every touchpoint.
  • Deepen your understanding of consumer trends to boost satisfaction and better meet the needs of your own clientele.
  • Use actionable insights and tips to develop medspa client retention strategies for sustainable growth.

Yours for the taking: The 2024 Medspa Consumer Survey Results.

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