Zenoti: Frenchies' choice for multi-store franchise & membership nail care
Frenchies Nail Salon provides quality nail care in inviting and comfortable environments across 31 locations in the United States. Zenoti provides a solution that supports Frenchies' incredible growth without compromising quality.
Problem
Looking for software which would help scale franchise operations for nail services, and elevating the guest experience
Solution
Zenoti helped them scale their operations to multiple studios and elevate the guest experience by giving them all the options on self servicing such as booking, add-on purchases , schedule selection etc
Products
What I'm really looking forward to at Zenoti is the the way they are expanding their mobile offerings. Already they they've just shown such great growth in that area and we know that's where our clients are.
I'm Michelle Briscoe and I'm the vice president of franchise operations for Frenchie's Modern Nail Care.
What's unique about Frenchie's is we like to say we're posh without the price, which is really new in the express nail salon market.
It's our goal to have our guests come in as often as they want to or as often as they need to for the very best in hand and foot care.
When we opened even our third location with Frenchies, we knew that we needed the right software vendor to help us scale, to help us grow as a franchise system. And that's when we switched over to Zenoti as our software system because it is designed to support enterprise or franchise systems, and we knew it would help us to to rapidly grow.
The nail salon is really unique from other salons in that we really only offer two services, manicures and pedicures. But we like to customize those services to elevate those services, you know, make it really unique and spa like for our clients, and our software has to help support us in doing just that.
Our guest experience starts with online booking, calling the studio, or using a mobile app to make an appointment.
Sixty, seventy percent of our clients are using a mobile device to book. And when they come in, they wanna use it to even check out or to add on services. So that that's the future of being a modern experience with inside a salon.
A core aspect of our business is the ability for our clients to have memberships with us. This lets them to commit to the regular nail care that we know that is so important for them, you know, to have that fun little beauty break. And, so nobody lets us do that. It's truly the foundation for how we can have memberships.
As a franchisor, Zenoti is a very important partner of ours. In fact, I use the word partner instead of vendor because that's how much we rely on them to allow us to scale, to allow us to set our franchisees up for success, to help them get trained and and ready to, you know, make the most of their studios. And we just couldn't do that without a partner like Zenoti.
Location
Industry
Sub-type
Interested in bringing Zenoti to your organization?
When you buy Zenoti, you don’t just buy a product. You buy into the future. We invest heavily in research and development and constantly innovate to bring you cutting-edge marketing automation software. With Zenoti, you're always ahead of time.
Zenoti success stories, straight from the source
Massage Heights anticipates doubling our size in the next several years, and it's really important for us to have a software platform that is scalable. Zenoti offers the most robust software to meet our growth needs. That's why we chose Zenoti over other vendors, and we've achieved a 58% growth in online bookings over a period of six months.
Founder & President
Zenoti was a clear winner from a technology perspective. Previously, we had to do everything manually from a booking standpoint, and of course, it directly impacted our ability to fill those books and be efficient in the number of appointments that we could take in a given day. And now, just like that, the software can figure that out for us.
CIO
The process with Zenoti has been very successful, and it was a seamless implementation. Zenoti has helped Massage Green Spa achieve new efficiencies and marketing capabilities for our franchisees and guests. Since our time with Zenoti, they have continued to provide product enhancements and new features to help our overall operations.
President & COO
