Zenoti aligns with Jean Claude Biguine's 'customer obsessed' philosophy
The genesis of this global beauty chain can be traced to the pioneering steps of a single man, Jean Claude Biguine, who added beauty to passion. Today, the brand operates a global chain of 400 salons and spas that span 20 countries and are worth 150-million-euro. With 300 trained stylists, make-up artists, and therapists Jean Claude Biguine caters to the beauty needs of 15,000 customers every month.
Problem
Multi store operations, Client Relationship, Smart marketing
Solution
Zenoti helped with personalized marketing, analytics, and works well for multi store operations
Products
Zenoti Analytics
Zenoti Marketing
Location
Industry
Sub-type
Bonjour my name is Samir. I ran Jean-Claude Biguine Salons, which is a part of a French luxury brand of salons from the First World countries where we have close to 40 and 50 salons, leading countries like France, Italy, Japan. In India we operate 14 luxury salons in the two cities of Bombay and Bangalore. Well, at Jean-Claude Biguine, I think the journey of a customer and the relationship which he or she has with the floor team is extremely important.
And the kind of products that which we use exclusively a junkyard begin for the Indian customers are our top of the line products and the top of the line services that we offer to all our clients. We have an internal team which is to be customer obsessed, which is almost 24 365 and we would like to actually use a tool which is like a mess, which has been started at JCB about four to five months ago, and we've been kind of championing the same over the last four or five months.
I think it's a wonderful platform, and I would compliment the MMS team for developing this platform. Some of the immediate benefits that we see, apart from the usual information on, on, on, on analytics and stuff like that, I think being a customer obsessed brand, we get to know our customers. Uh, you know, history in real time and then you can recommend her the right kind of services based on the mass data, which is available at a glance.
I think the whole offering by MMS is wonderful. It's only up to us how we utilize it. And I think we need to champion it before internally, before we really take it up to the customer. So I would say best of luck and look forward to having many more versions of GMs and it's in itself out over the next two to three years.
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Zenoti success stories, straight from the source
Massage Heights anticipates doubling our size in the next several years, and it's really important for us to have a software platform that is scalable. Zenoti offers the most robust software to meet our growth needs. That's why we chose Zenoti over other vendors, and we've achieved a 58% growth in online bookings over a period of six months.
Founder & President
Zenoti was a clear winner from a technology perspective. Previously, we had to do everything manually from a booking standpoint, and of course, it directly impacted our ability to fill those books and be efficient in the number of appointments that we could take in a given day. And now, just like that, the software can figure that out for us.
CIO
The process with Zenoti has been very successful, and it was a seamless implementation. Zenoti has helped Massage Green Spa achieve new efficiencies and marketing capabilities for our franchisees and guests. Since our time with Zenoti, they have continued to provide product enhancements and new features to help our overall operations.
President & COO
