Zenoti powers MiniLuxe's enhanced guest experience & booking surge
MiniLuxe, a 19-center brand, wished to improve their client experience. Zenoti frees the team from the front desk and delivers quick access to client information so they can ensure personalized, elevated interactions with every individual.
90,000
21000
Problem
Earlier systems were segregated and complicated
Solution
Zenoti allowed to combine the processes and streamline the entire flow. It helped in improving marketing and schedule utilizations
Products
Customer mobile app
Employee App
Automated marketing
Location
Industry
Sub-type
MiniLuxe over 10 years ago was found with two main principles. One was to introduce the industry to clean. The second one was to offer opportunity to the workforce prior to AD. We had two massive desktop computer screens at our cash shop. As you can see, none of that exists anymore. We're actually able to stand side by side with someone and greet them and say hello. And that really helped all of our experience with our clients feeling like, you know, welcome home.
And welcome to our party. We could have our client experience MiniLuxe in our brand the same way they experience every brand that they operate in day to day. We've had almost 90,000 appointments scheduled through our online system.
So that the Web Store or the app and we've had over 21,000 app downloads, Additionally allows us to have an employee app as well, which completely empowers our team to know their client information, expect their arrival, greet them by name, and allows us to not have to run back and say, hey, you're here.
I will look at my phone first thing in the morning and then check my app to see how many customers I have per day and see which type of service they do. And then I jump into my job. That's it. The Zenoti introduced a lot of new features for us. One of them was the marketing emails. We could go into this Zenoti system and see who had gotten a pedicure in the last like five months or four months or whatever.
The target demographic you're looking for is you can specifically like, identify that group of people. And then send them an email letting them know like, hey, it seems like this is something that you would be interested in based on your previous experiences of any lives. All of our scheduling, our client data, all of our financial reporting, it was all kind of broken up into different pieces.
So nobody allowed us to combine it all together in a really easy, streamlined way. We have big plans for many, so I think we've learned a lot during the COVID time frame about what the business is about, how it's changing and what clients want.
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Zenoti success stories, straight from the source
Massage Heights anticipates doubling our size in the next several years, and it's really important for us to have a software platform that is scalable. Zenoti offers the most robust software to meet our growth needs. That's why we chose Zenoti over other vendors, and we've achieved a 58% growth in online bookings over a period of six months.
Founder & President
Zenoti was a clear winner from a technology perspective. Previously, we had to do everything manually from a booking standpoint, and of course, it directly impacted our ability to fill those books and be efficient in the number of appointments that we could take in a given day. And now, just like that, the software can figure that out for us.
CIO
The process with Zenoti has been very successful, and it was a seamless implementation. Zenoti has helped Massage Green Spa achieve new efficiencies and marketing capabilities for our franchisees and guests. Since our time with Zenoti, they have continued to provide product enhancements and new features to help our overall operations.
President & COO
