O2 Spas chooses Zenoti to manage 63 locations and boost revenue
As the largest nationwide spa chain in India, O2 spa serves more than 1,500 guests every day with its massage, aromatherapy, and reflexology services. O2 spa trusts Zenoti to manage its huge client base and customize offers for customer segments through Zenoti's marketing capabilities.
Problem
Single software for each store to single software for multi-store operations
Solution
Zenoti's cloud based system allowed for complete ease from the check-in to checkout. The analytics helped improve the targeted marketing
Products
Zenoti Marketing
Location
Industry
Sub-type
Hi, my name is Ritesh Reddy. I'm the managing director of O2 Spas. We are a chain of spas operating across 15 cities in India and a few cities in the Middle East. We started our operations in early 2009. Currently, we operate 56 bars across India and close to seven spas in the Middle East. We operate spas across multiple five star hotels, airports, malls and by far the largest spa operator in the country. Currently, we've started using ManageMySpa couple of years ago.
Prior to that, we were actually using single installation software solutions at each of our individual spa outlets. When ManageMySpa approached us, we were very, initially very apprehensive because it was 100% cloud based solution and that in India we have internet connectivity issues across most of our places. But the features that the software provided were so impeccable that we had decided to go ahead and take a chance and install it across all our locations.
We did a phase wise the rollout initially by doing it in a few spots. But once we started realizing the value that it brings to the table, both at the spa individual spa level and at the corporate level was so good that we immediately decided to roll it out across all our spas in the country and abroad.
Also, the marketing model is something that has helped us significantly in order to understand and extend offers specifically to customers like, for example, if we were able to see a particular guest came and used only a body therapy but never went for a salon, we could actually customize the salon services. We could actually customize the coupon and do targeted marketing specifically to those customers. And overall, I would highly recommend this software solution.
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Zenoti success stories, straight from the source
Massage Heights anticipates doubling our size in the next several years, and it's really important for us to have a software platform that is scalable. Zenoti offers the most robust software to meet our growth needs. That's why we chose Zenoti over other vendors, and we've achieved a 58% growth in online bookings over a period of six months.
Founder & President
Zenoti was a clear winner from a technology perspective. Previously, we had to do everything manually from a booking standpoint, and of course, it directly impacted our ability to fill those books and be efficient in the number of appointments that we could take in a given day. And now, just like that, the software can figure that out for us.
CIO
The process with Zenoti has been very successful, and it was a seamless implementation. Zenoti has helped Massage Green Spa achieve new efficiencies and marketing capabilities for our franchisees and guests. Since our time with Zenoti, they have continued to provide product enhancements and new features to help our overall operations.
President & COO
