SILK Laser Clinics: Zenoti streamlines ops, uses data to drive growth

My name is Adele Farhat. I'm the executive general manager of technology at Silk Laser Clinics, based in Australia, company that one hundred and fifty odd clinics around Australia and New Zealand. It's really all about the franchisees and making them happy. The clinic staff, the the the nurses, the technicians, from the minute you walk into the clinic, they they care about you and they wanna make you feel special.

At one point, we had four brands, four different POS platforms, four different service offerings, different price points, and different ways of dealing with client data. The ability to get all that consolidated, into one package ready to to share with the Zenoti team and getting the implementation done, I think it's nothing short of a miracle. It's it's been absolutely great. When we first went with United, we gave them a bunch of requirements, and I don't think there's been a single problem that we've put to them that they haven't come back with a solution or a workaround.

So, that alone is worth, you know, all of the the time and investment because not many software companies will give you a solution to every problem you have. So really, really appreciative We've already uncovered something within the data that I think has the potential to significantly impact our financial, financials for each clinic. The business KPIs and the employee KPIs within the within the platform, able to drive so much more efficiency within the clinics. I'm really excited about what that's gonna do for us over the next six to twelve months.

Just understanding our business at a granular level, I don't think we've ever truly understood it, and that to me is just gonna be amazing.

And Our growth now comes with how do we get more from our current clients. And using Zenodo to understand and learn about our clients will help us continue that growth journey. We're a mature a mature part of our business now where originally started off as a laser, laser hair removal only, then moved into skin care and moved into aesthetics. I think we're we've got a very mature client base around, our laser hair. So how do we take our clients onto that next phase of their journey? And being able to use some of the data coming out of Zanotti is gonna be really good for us.