Silkor picks Zenoti to gain business insights and fuel growth
Established in 1997, Silkor pioneered the medspa industry in the Middle East and North Africa. Silkor meets customer needs with non-invasive medical technology and depends on Zenoti’s powerful cloud technology to simplify operations and centralize data across locations.
Problem
Missing data on inventory, missing data on reports, non-quantified analysis hampered growth
Solution
Zenoti helped with booking management, inventory management, reporting analytics
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Industry
Sub-type
Silkor is a chain of laser medical centers, and we call ourselves a chain because we are actually present in eight different countries. The story of Silkor and the software is quite intensive because we were looking for this software for so many years, actually. And we weren't happy. We tried several softwares and we weren't happy because we couldn't find, you know, the software and the people behind the software who would really understand what we need and what the business needs.
What happened with Zenoti is we were able to quantify everything. So quantifying everything in terms of working hours, stock reports, every little thing can be quantified. And when you show the numbers to your team, to your managers, there's no room for negotiation anymore. They can tell you, I don't have time when you show them that, you know, during the day, they spend 30% of their time doing consultation.
OK, well, what about the rest? You know, I always believe that if you have a strong technology as a backbone, you can focus more on the customer being able to manage, you know, the business just through, you know, laptop phone is amazing. It's like, you know, sitting in Dubai and being able to know what is happening now in Oman or in Qatar is excellent for us. So being able to give answers and help the managers to see the business in that perspective has impacted a lot.
The numbers of Silkor, of course, positively. So this was a, you know, a great asset to our business. So the future of Zenoti and the future of Silkor are pretty much linked, which is a good thing because we're working together. And the fact that we're heading in the same direction and we see things the same way is, you know, it's like we're partners. So it's a win-win situation. So strategically, we're definitely on the same wavelength.
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Zenoti success stories, straight from the source
Massage Heights anticipates doubling our size in the next several years, and it's really important for us to have a software platform that is scalable. Zenoti offers the most robust software to meet our growth needs. That's why we chose Zenoti over other vendors, and we've achieved a 58% growth in online bookings over a period of six months.
Founder & President
Zenoti was a clear winner from a technology perspective. Previously, we had to do everything manually from a booking standpoint, and of course, it directly impacted our ability to fill those books and be efficient in the number of appointments that we could take in a given day. And now, just like that, the software can figure that out for us.
CIO
The process with Zenoti has been very successful, and it was a seamless implementation. Zenoti has helped Massage Green Spa achieve new efficiencies and marketing capabilities for our franchisees and guests. Since our time with Zenoti, they have continued to provide product enhancements and new features to help our overall operations.
President & COO
