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Get Product DemoSeattle’s calling, and it’s time to answer. Secure your spot at the beauty and wellness industry’s most transformative conference.
Gita Mani
Whether you’re still deciding or already registered, here’s a quick look at some highlights and how to make every moment count.
Geared toward salon, spa, medspa, and fitness professionals, this year’s agenda promises cross-vertical magic not found at any other industry event.
Welcome parties set the tone
Sunday evening kicks off with something special: events tailored to your vertical. The Salon & Spa Soirée, Medspa Mixer, and Fitness Fuel-Up are your gateway to connecting with peers. These gatherings help you make connections that extend beyond the conference walls.
Innovation takes center stage
This year’s conference features insights from industry leaders pushing the boundaries of customer engagement. Andy O’Dower, Twilio’s VP of Product Management, will reveal how smart communication strategies are revolutionizing client connections.
Learn how AI-powered virtual receptionists and advanced SMS campaigns are turning routine touchpoints into revenue generators – technology that never sleeps so your business can thrive 24/7.
The Chihuly experience
Monday evening promises pure magic at the Chihuly Garden and Glass reception. Picture yourself networking under breathtaking sculptures while celebrating the winners of the Deep End competition and the Golden Hands Awards. This iconic Seattle venue provides the backdrop for a truly memorable party.
Who will make a splash?
Congrats to our 2025 Deep End finalists! The Shark Tank-style competition, where three businesses pitch their ideas for growth, takes place Monday, September 15 at Innergize. We’ll celebrate the winner that evening at the Chihuly Garden and Glass reception.
This year’s finalists:
A Winnipeg-based Aveda salon pitching an AI product
An Ottawa-based hair salon brand making a franchise pitch
A spa based in Viriginia seeking to launch a retail brand
Join us as we honor these trailblazers, one of whom will be crowned the winner!
Beyond all the conference excitement, you’ll find plenty to explore – cheer on the Mariners at T-Mobile Park or wander through Pike Place Market (an easy 10-minute walk or a quick Uber from the hotel). Bring comfy layers for mid-September weather: think daytime highs in the upper 60s to low 70s (Fahrenheit), crisp evenings, and maybe a surprise shower, so pack a rain shell just in case.
Written by
Gita Mani, Senior Content Specialist
