Zenoti
Free Benchmark Report

The 2025 Beauty and Wellness Benchmark Report

An inside look at the business data, trends, and insights shaping the beauty and wellness industry. Powered by anonymized data from 30,000+ businesses across salons, spas, medspas, and fitness studios — this report shows you exactly where the industry is heading and how to stay ahead.

2025 Beauty and Wellness Benchmark Report

Here's what you'll get:

Fill in your details to download your free copy.

Report Highlights

Industry-wide data covering salons, spas, medspas, barbershops, and fitness studios.

Industry Revenue Trends

How overall revenue is trending across the beauty and wellness industry — and which segments are growing fastest.

Client Acquisition Costs

What it costs to acquire a new client in 2025 and the channels delivering the best ROI.

Booking & No-Show Rates

Average booking fill rates, cancellation patterns, and how top businesses reduce no-shows.

Technology Adoption

Which software features and digital tools are most widely adopted — and the revenue impact of each.

30,000+
Businesses Analyzed
5+
Business Segments
2025
Current Data
Free
Download

See where the industry is heading

Download the 2025 benchmark report and benchmark your business against top performers.