The Salon and Spa Consumer Survey Results
Uncovering key trends in salon and spa consumer preferences
What do today's beauty and wellness consumers really want? We surveyed over 1,400 customers to find out. This report reveals booking habits, spending patterns, loyalty drivers, and the experiences that keep clients coming back — giving you the data you need to make smarter business decisions.
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What's Inside the Report
Booking Behavior
How and when consumers book appointments — and what makes them choose one salon or spa over another.
Spending Trends
Average spend per visit, frequency of visits, and how consumers allocate their wellness budgets.
Loyalty Drivers
What keeps clients coming back — and what drives them to switch to a competitor.
Experience Expectations
The services, technology, and in-salon experiences consumers value most in 2025.
Ready to understand your customers better?
Download the survey results and start making data-driven decisions for your salon or spa.