Zenoti
Free Survey Report

The Salon and Spa Consumer Survey Results

Uncovering key trends in salon and spa consumer preferences

What do today's beauty and wellness consumers really want? We surveyed over 1,400 customers to find out. This report reveals booking habits, spending patterns, loyalty drivers, and the experiences that keep clients coming back — giving you the data you need to make smarter business decisions.

Salon and Spa Consumer Survey Results

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What's Inside the Report

Booking Behavior

How and when consumers book appointments — and what makes them choose one salon or spa over another.

Spending Trends

Average spend per visit, frequency of visits, and how consumers allocate their wellness budgets.

Loyalty Drivers

What keeps clients coming back — and what drives them to switch to a competitor.

Experience Expectations

The services, technology, and in-salon experiences consumers value most in 2025.

1,400+
Consumers Surveyed
7+
Key Insight Categories
2025
Fresh Data
Free
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Ready to understand your customers better?

Download the survey results and start making data-driven decisions for your salon or spa.