J Sterling Spa boosts engagement via Zenoti

J Sterling's Spa was established in 2015, opening its first location in Winter Park. The business offers massage, facial, waxing, and laser hair removal services. According to the spa's management, the most significant benefit has been the improved ability to oversee operations effectively. With a small management team, they now successfully run all five locations—something they describe as unfeasible with their previous separate on-premise systems.

The management reports that their current platform, Zenoti, has enabled an online booking system allowing customers to schedule appointments at any time. Clients can select their preferred date, time, service, therapist, and any additional enhancements, making the process convenient. This has reportedly led to a 30-40% increase in online bookings compared to their previous system. The platform also features integrated intake forms that clients receive and complete online after booking, creating a paperless process.

Unlike their earlier solution, which lacked integrated forms, the current system allows staff to view client preferences and service customization details with a single click. The previous system presented challenges in capturing email addresses and text messages, requiring manual data entry into a separate system.

The integrated nature of Zenoti automatically captures email addresses when receipts are sent and feeds them directly into the marketing system. Additionally, clients can customize their email and text message preferences within their own profiles.

The management particularly appreciates the seamless gift card functionality, where purchases made at one location can be redeemed at any of their five spas under a single client profile. They report that clients are delighted with the smooth experience. The spa's leadership believes their growth to the current level would have been impossible with their former system.