Smita Srivastava

Smita Srivastava

Guest Contributor

Smita is a Senior Product Marketing Manager at Zenoti, focused on helping medspas understand and get real value from new technology. Over the past four years, she has worked closely with medspa owners and providers to bring clarity and purpose to Zenoti’s innovations. Today, she’s passionate about making the latest in tech — including AI — simple, useful, and impactful for every medspa.


Latest from Smita Srivastava

7 silent red flags that mean it's time to switch your medspa software (before growth stalls)
Medspa11 min read

7 silent red flags that mean it's time to switch your medspa software (before growth stalls)

Spot hidden signs your medspa has outgrown its software and see what modern, AI-ready systems offer for better workflows, compliance, and predictable growth.

Melanie FourieMelanie Fourie

How to leverage medspa gift card sales as a high-ROI marketing channel in 2026
Medspa10 min read

How to leverage medspa gift card sales as a high-ROI marketing channel in 2026

Learn how to convert medspa gift card users into long-term clients with CRM marketing, memberships, BNPL, and treatment plans to boost year-round revenue.

Danielle PietersenDanielle Pietersen

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