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Medspa
Everything medspa owners and managers need to thrive and grow. Learn from medspa owners and brands just like yours, and from the experts at The Check-In and Zenoti.
4 key medspa consumer trends every business owner should know in 2025
What do customers want and expect from medspas? Discover key trends and consumer insights from the 2024 Medspa Consumer Survey.
Cheryl ColeTop Articles and Resources
7 silent red flags that mean it's time to switch your medspa software (before growth stalls)
The conversation after the conversation: What call transcripts reveal about your salon or medspa
Phone calls were your salon or medspa's biggest blind spot. Here's what's changed
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Recent in Medspa
7 silent red flags that mean it's time to switch your medspa software (before growth stalls)
Spot hidden signs your medspa has outgrown its software and see what modern, AI-ready systems offer for better workflows, compliance, and predictable growth.
Melanie Fourie
The conversation after the conversation: What call transcripts reveal about your salon or medspa
57% of guests book by phone, but most owners have no idea what's being said. Here's what call transcripts reveal.
Cheryl Cole
Phone calls were your salon or medspa's biggest blind spot. Here's what's changed
37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.
Cheryl Cole
Are you HIPAA compliant? A medspa owner’s guide to patient data security
What HIPAA compliance means for medspas in 2026 from PHI to photo storage, telehealth, and software safeguards. A practical guide for aesthetic practice owners.
Danielle Pietersen
2026 Survey: Beauty budget breakdown | How clients prioritize their wellness budget – and what it means for your business
We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.
Cheryl Cole
Salon, Spa & Medspa Industry Statistics 2024: 2023 Benchmark Data from 30,000+ Businesses
This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together
Cheryl Cole
Infographic: The review line | Minimum ratings clients will accept in 2026
For salon, spa, and medspa owners, your star rating isn't just a score. It's the first filter clients use before they ever consider booking with you.
Cheryl Cole
Salon, Spa & Medspa Benchmarks 2025: Industry Data from 30,000+ Businesses
The 2025 Beauty and Wellness Benchmark Report. The data, insights, and growth trends defining the industry.
Cheryl Cole
The ultimate March marketing guide for medspas: Key dates and creative ideas
Step into spring with March medspa marketing ideas that elevate your client experience, fill your treatment rooms, and close Q1 at the top of your game.
Cheryl Cole