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Medspa
Everything medspa owners and managers need to thrive and grow. Learn from medspa owners and brands just like yours, and from the experts at The Check-In and Zenoti.
4 key medspa consumer trends every business owner should know in 2025
What do customers want and expect from medspas? Discover key trends and consumer insights from the 2024 Medspa Consumer Survey.
Cheryl ColeTop Articles and Resources
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Recent in Medspa
Why the smartest salon and medspa owners are treating their booking flow like a storefront in 2026
New guest visits declined across every vertical in 2025. Your booking flow is where you capture new guests or lose them. Here's what the data says smart operators are doing differently.
Cheryl Cole
Study: The world's best spa city is in England — and the full 2025 rankings have lessons for every UK spa owner
From Roman thermal waters to European luxury capitals, our study ranks the world's best spa cities, and reveals what the results mean for spa businesses across the UK and Europe.
Cheryl Cole
The ultimate April marketing guide for medspas: Key dates and creative ideas
Make April your most intentional month yet with medspa marketing ideas that connect with clients on a deeper level, fill your treatment rooms, and carry your momentum from Q1 into a powerful spring.
Cheryl Cole
The revenue decision that happens before the appointment book
The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.
Cheryl Cole
The complete playbook for BNPL in salons, spas, and medspas
Curious how salons use Buy Now, Pay Later to boost sales? Discover how flexible payment options for salons, spas, and medspas work, and if they’re worth it.
Grace Trumpfeller
The multi-location blind spot: Why your salon or spa’s front desk data is incomplete
You track revenue, providers, and retail across every location. But can you see which front desk is converting callers? Most multi-location owners can't.
Cheryl Cole
7 silent red flags that mean it's time to switch your medspa software (before growth stalls)
Spot hidden signs your medspa has outgrown its software and see what modern, AI-ready systems offer for better workflows, compliance, and predictable growth.
Melanie Fourie
The conversation after the conversation: What call transcripts reveal about your salon or medspa
57% of guests book by phone, but most owners have no idea what's being said. Here's what call transcripts reveal.
Cheryl Cole
Phone calls were your salon or medspa's biggest blind spot. Here's what's changed
37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.
Cheryl Cole
Are you HIPAA compliant? A medspa owner’s guide to patient data security
What HIPAA compliance means for medspas in 2026 from PHI to photo storage, telehealth, and software safeguards. A practical guide for aesthetic practice owners.
Danielle Pietersen