Free Resources

From Roman thermal waters to European luxury capitals, our study ranks the world's best spa cities, and reveals what the results mean for spa businesses across the UK and Europe.

Cheryl Cole

This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together

Cheryl Cole

The 2025 Beauty and Wellness Benchmark Report. The data, insights, and growth trends defining the industry.

Cheryl Cole

Use our interactive checklist to test your salon's booking system. Discover if you're losing clients and revenue to friction in your booking experience.

Cheryl Cole

Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.

Cheryl Cole

Add a little love to your February operations with seasonal marketing ideas and timely resources that help your brand stand out.

Cheryl Cole

Discover the gap between salon inventory management perception and reality, and explore the hidden data issues that quietly disrupt operations.

Cheryl Cole

Start the year with momentum using data-driven marketing strategies designed for 2026 success.

Cheryl Cole

Start the year strong with a strategic marketing calendar that fills your books and builds momentum.

Emily Holzer

Looking back on the year for beauty and wellness businesses.

Cheryl Cole