Industry Insights

We compare the top salon software platforms — features, pricing, pros and cons — so you can choose the right one for your salon.

Joydip Ghosh

Spot hidden signs your medspa has outgrown its software and see what modern, AI-ready systems offer for better workflows, compliance, and predictable growth.

Melanie Fourie

57% of guests book by phone, but most owners have no idea what's being said. Here's what call transcripts reveal.

Cheryl Cole

Learn how salons get clients from Instagram by turning attention into bookings. See how content, booking paths, and systems work together to drive real growth.

Rosie Greaves

37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.

Cheryl Cole

What HIPAA compliance means for medspas in 2026 from PHI to photo storage, telehealth, and software safeguards. A practical guide for aesthetic practice owners.

Danielle Pietersen

We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.

Cheryl Cole

This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together

Cheryl Cole

For salon, spa, and medspa owners, your star rating isn't just a score. It's the first filter clients use before they ever consider booking with you.

Cheryl Cole