Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Latest from Cheryl Cole
The Check-In Newsletter – Jan 7, 2026: Must-know marketing tips for 2026
Start the year with momentum using data-driven marketing strategies designed for 2026 success.
How gift cards can fuel post-holiday growth for salons, spas, medspas, barbershops, and fitness studios
Maximize revenue and nurture new customers with our cross-industry playbook. Learn practical strategies to create boost retention and gift card redemptions after the holiday rush.
January marketing ideas for spas: Key dates and campaign inspiration
Kick off the new year strong with January spa marketing ideas that celebrate fresh starts, self-care, and lasting glow.
January marketing guide for medspas: Key dates and unique ideas
Begin the year beautifully with January medspa marketing that inspires commitment to self-care, consistency, and confidence.
The ultimate January marketing guide for salons: Key dates and creative ideas
Launch the year strong with strategic January salon marketing ideas and purposeful campaigns.
Get your bi-weekly newsletter with industry tips, trends, and insights to grow your brand.
Subscribe now
January marketing ideas for gyms: Key dates and creative campaigns
Turn resolutions into results with January gym marketing ideas that emphasize renewal, routine, and real transformation.
January marketing guide for barbershops: Key dates and creative ideas
Start the year sharp with January barbershop marketing that inspires fresh cuts, clean fades, and new beginnings.
The Q1 2026 beauty and wellness marketing calendar
Start the year strong with a strategic marketing calendar that fills your books and builds momentum.
The Check-In Newsletter – Dec 29, 2025: Yearly wrap-up
Looking back on the year for beauty and wellness businesses.
Turning barbershop gift card sales into revenue expansion in 2026
Learn how barbershops convert gift card redemptions into memberships, repeat visits, and long-term barber client loyalty using automation and personalization.
Your standing appointment for business growth — delivered straight to your inbox
Get the latest industry tips, trends, and insights to grow your brand.