Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Latest from Cheryl Cole
Why fitness gift cards may be the secret to gym membership expansion in 2026
Unlock new revenue streams in your gym by introducing fitness gift cards, and explore ways to convert recipients into loyal members.
Holiday medspa marketing: Simple strategies you can set up in a single weekend
Learn how medspas can use BNPL, automations, and targeted holiday campaigns to increase bookings, boost gift card sales, and drive seasonal revenue.
From missed calls to more clients: The ROI of AI receptionists for wellness brands
Wondering if an AI receptionist is worth it for your brand? Discover how AI receptionists can help reduce missed calls, book more clients, and boost ROI with smarter scheduling and service.
The gift of flexibility: How buy now, pay later can lift holiday revenue for salons, spas, and medspas
Discover how offering BNPL can remove checkout friction, boost high-ticket holiday sales, and create a smoother guest experience.
The hidden reason your salon or spa isn’t fully booked (and the data that proves it)
Struggling with slow days? Explore the surprising data behind missed bookings and how smarter guest experiences keep your salon or spa fully booked.
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The Check-In Newsletter – Nov 29, 2025: Finishing the year strong
As the holiday season kicks off find timely resources to help your business stay focused and head into the new year with confidence.
December marketing guide for gyms: Key dates and creative ideas
Turn holiday energy into progress with December gym marketing ideas that keep your community moving and engaged.
December marketing guide for medspas: Key dates and creative ideas
Make December your most impactful month yet with medspa marketing ideas that celebrate glow, gratitude, and renewal.
The ultimate December marketing guide for barbershops: Key dates and creative ideas
From holiday clean-ups to New Year’s prep, these December marketing ideas will help your barbershop finish 2025 strong and start fresh in 2026.
The ultimate December marketing guide for spas: Key dates and creative ideas
Wrap up the year on a high note with thoughtful December spa marketing ideas and inspiration for unique campaigns.
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