Cheryl Cole

Cheryl Cole

Managing Editor

Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.


Latest from Cheryl Cole

Barbershop owner with full chairs
Barbershop14 min read

The ultimate April marketing guide for barbershops: Key dates and creative ideas

Fresh cuts, full books, and a chair worth coming back to — here's how to make April your barbershop's most intentional month yet.

Cheryl ColeCheryl Cole

Salon owner benefitting from a strong booking flow
Salon10 min read

Why the smartest salon and medspa owners are treating their booking flow like a storefront in 2026

New guest visits declined across every vertical in 2025. Your booking flow is where you capture new guests or lose them. Here's what the data says smart operators are doing differently.

Cheryl ColeCheryl Cole

Interior of a spa
Spa8 min read

Study: The world's best spa city is in England — and the full 2025 rankings have lessons for every UK spa owner

From Roman thermal waters to European luxury capitals, our study ranks the world's best spa cities, and reveals what the results mean for spa businesses across the UK and Europe.

Cheryl ColeCheryl Cole

Salon owner preparing her retail display for April marketing
Salon13 min read

The ultimate April marketing guide for salons: Key dates and creative ideas

Step into spring with April salon marketing ideas that connect with clients on a deeper level, fill your books, and confidently head into your busiest season yet.

Cheryl ColeCheryl Cole

Medspa owner preparing her retail display for April marketing
Medspa14 min read

The ultimate April marketing guide for medspas: Key dates and creative ideas

Make April your most intentional month yet with medspa marketing ideas that connect with clients on a deeper level, fill your treatment rooms, and carry your momentum from Q1 into a powerful spring.

Cheryl ColeCheryl Cole

Best barbershop software in 2026: 6 softwares reviewed for walk-ins and booking
Barbershop11 min read

Best barbershop software in 2026: 6 softwares reviewed for walk-ins and booking

The 6 best barbershop software platforms of 2026. Walk-in queues, barber scheduling, and booking — Zenoti leads for growing chains.

Cheryl ColeCheryl Cole

The 8 best salon management software platforms of 2026 (reviewed)
Salon16 min read

The 8 best salon management software platforms of 2026 (reviewed)

The 8 best salon management software platforms in 2026 — reviewed and ranked. Comparison table, real pricing, and a recommendation for every salon type.

Cheryl ColeCheryl Cole

Best spa software in 2026: 7 platforms reviewed and ranked
Spa14 min read

Best spa software in 2026: 7 platforms reviewed and ranked

The 7 best spa software platforms of 2026. Compare features, pricing, and booking tools — Zenoti leads for multi-location day spas and resort spas.

Cheryl ColeCheryl Cole

Two salon or medspa front desk staff members reviewing data together at a reception desk, one seated at a laptop and one standing with a tablet
Beauty and Wellness8 min read

The revenue decision that happens before the appointment book

The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

Cheryl ColeCheryl Cole

The complete playbook for BNPL in salons, spas, and medspas
Beauty and Wellness15 min read

The complete playbook for BNPL in salons, spas, and medspas

Curious how salons use Buy Now, Pay Later to boost sales? Discover how flexible payment options for salons, spas, and medspas work, and if they’re worth it.

Grace TrumpfellerGrace Trumpfeller
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