Check in to see how other Wellness Brands are winning and thriving. Check out with the insights you need to grow yours.
Cheryl Cole
Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Top Articles and Resources
The conversation after the conversation: What call transcripts reveal about your salon or medspa
Latest from Cheryl Cole
Salon Software Comparison 2026: The 8 Best Platforms, Reviewed and Ranked
We compare the top salon software platforms — features, pricing, pros and cons — so you can choose the right one for your salon.
Joydip Ghosh
The conversation after the conversation: What call transcripts reveal about your salon or medspa
57% of guests book by phone, but most owners have no idea what's being said. Here's what call transcripts reveal.
Cheryl Cole
How salons get clients from Instagram (not just likes)
Learn how salons get clients from Instagram by turning attention into bookings. See how content, booking paths, and systems work together to drive real growth.
Rosie Greaves
Phone calls were your salon or medspa's biggest blind spot. Here's what's changed
37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.
Cheryl Cole
Are you HIPAA compliant? A medspa owner’s guide to patient data security
What HIPAA compliance means for medspas in 2026 from PHI to photo storage, telehealth, and software safeguards. A practical guide for aesthetic practice owners.
Danielle Pietersen
2026 Survey: Beauty budget breakdown | How clients prioritize their wellness budget – and what it means for your business
We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.
Cheryl Cole
Salon, Spa & Medspa Industry Statistics 2024: 2023 Benchmark Data from 30,000+ Businesses
This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together
Cheryl Cole
Infographic: The review line | Minimum ratings clients will accept in 2026
For salon, spa, and medspa owners, your star rating isn't just a score. It's the first filter clients use before they ever consider booking with you.
Cheryl Cole
Salon, Spa & Medspa Benchmarks 2025: Industry Data from 30,000+ Businesses
The 2025 Beauty and Wellness Benchmark Report. The data, insights, and growth trends defining the industry.
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