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Cheryl Cole
Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Top Articles and Resources

The ultimate April marketing guide for barbershops: Key dates and creative ideas

Why the smartest salon and medspa owners are treating their booking flow like a storefront in 2026
Latest from Cheryl Cole

The ultimate April marketing guide for barbershops: Key dates and creative ideas
Fresh cuts, full books, and a chair worth coming back to — here's how to make April your barbershop's most intentional month yet.

Why the smartest salon and medspa owners are treating their booking flow like a storefront in 2026
New guest visits declined across every vertical in 2025. Your booking flow is where you capture new guests or lose them. Here's what the data says smart operators are doing differently.

Study: The world's best spa city is in England — and the full 2025 rankings have lessons for every UK spa owner
From Roman thermal waters to European luxury capitals, our study ranks the world's best spa cities, and reveals what the results mean for spa businesses across the UK and Europe.

The ultimate April marketing guide for salons: Key dates and creative ideas
Step into spring with April salon marketing ideas that connect with clients on a deeper level, fill your books, and confidently head into your busiest season yet.

The ultimate April marketing guide for medspas: Key dates and creative ideas
Make April your most intentional month yet with medspa marketing ideas that connect with clients on a deeper level, fill your treatment rooms, and carry your momentum from Q1 into a powerful spring.

Best barbershop software in 2026: 6 softwares reviewed for walk-ins and booking
The 6 best barbershop software platforms of 2026. Walk-in queues, barber scheduling, and booking — Zenoti leads for growing chains.

The 8 best salon management software platforms of 2026 (reviewed)
The 8 best salon management software platforms in 2026 — reviewed and ranked. Comparison table, real pricing, and a recommendation for every salon type.

Best spa software in 2026: 7 platforms reviewed and ranked
The 7 best spa software platforms of 2026. Compare features, pricing, and booking tools — Zenoti leads for multi-location day spas and resort spas.

The revenue decision that happens before the appointment book
The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

The complete playbook for BNPL in salons, spas, and medspas
Curious how salons use Buy Now, Pay Later to boost sales? Discover how flexible payment options for salons, spas, and medspas work, and if they’re worth it.
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