Cheryl Cole
Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Top Articles and Resources
Latest from Cheryl Cole
The ultimate March marketing guide for gyms: Key dates and creative ideas
Spring into action with March gym marketing ideas that energize your members, fill your classes, and set your fitness business up for its strongest season yet.
Cheryl Cole
The ultimate March marketing guide for medspas: Key dates and creative ideas
Step into spring with March medspa marketing ideas that elevate your client experience, fill your treatment rooms, and close Q1 at the top of your game.
Cheryl Cole
The ultimate March marketing guide for salons: Key dates and creative ideas
From prom season to St. Patrick's Day, get the March salon marketing ideas and campaign inspiration you need to close Q1 strong.
Cheryl Cole
Survival guide: What to do when your salon or medspa booking system goes down
A calm, revenue-smart game plan for salon and medspa owners who refuse to panic.
Cheryl Cole
Interactive checklist: Does your salon's online booking software pass the test?
Use our interactive checklist to test your salon's booking system. Discover if you're losing clients and revenue to friction in your booking experience.
Cheryl Cole
7 booking mistakes that cost salons money (even if you already offer online scheduling)
Even with salon online booking, small friction points can cost real revenue. Learn about the salon booking mistakes hurting ROI and how to fix them.
Danielle Pietersen
Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers
Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.
Cheryl Cole
The Check-In Newsletter - Feb 4, 2026: Marketing inspo to fill chairs all month long
Add a little love to your February operations with seasonal marketing ideas and timely resources that help your brand stand out.
Cheryl Cole
The ultimate February marketing guide for gyms: Key dates and creative campaigns
Power through February with gym marketing that fuels commitment, builds confidence, and keeps momentum alive.
Emily Holzer
February marketing guide for barbershops: Key dates and creative ideas
Make the most of this short month with barbershop marketing ideas designed to keep your shop booked and buzzing.
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