Gita Mani

Gita Mani

Senior Content Specialist

Focused mostly on inbound marketing – aka wooing customers with killer content instead of chasing them with ads – Gita thrills in the power of language to shape buyer journeys. When not smithing words, she watches birds.


Latest from Gita Mani

Spa owner and staff at the front desk
Spa10 min read

Spa trends 2026: 6 data-backed trends driving revenue growth in 2026

New guest visits are falling at spas, but the data shows a clear path forward. Here's what the 2026 Benchmark Report says top-performing spas are doing differently.

Cheryl ColeCheryl Cole

Salon trends 2026: 6 data-backed strategies driving revenue growth in 2026
Salon10 min read

Salon trends 2026: 6 data-backed strategies driving revenue growth in 2026

New guest visits are falling at salons across the board, but some are growing faster than ever. Here's what the 2026 Benchmark Report says they're doing differently.

Cheryl ColeCheryl Cole

Two medspa staff members in black scrubs reviewing client booking data on a laptop and tablet at the front desk
Medspa10 min read

Medspa trends 2026: 6 data-backed strategies driving revenue growth

Medspa same-store revenue grew just 2% in 2025, but some practices significantly outperformed. Here's what the 2026 Benchmark Report says they're doing differently.

Cheryl ColeCheryl Cole

Best salon booking software 2026: The top 10 platforms, honestly reviewed
Salon23 min read

Best salon booking software 2026: The top 10 platforms, honestly reviewed

We compare the 10 best salon booking software platforms on features, pricing, ease of use, and scalability so you can make the right choice for your salon.

Joydip GhoshJoydip Ghosh

2025 Survey data: 5 key salon and spa consumer trends shaping appointment management in 2026
10 min read

2025 Survey data: 5 key salon and spa consumer trends shaping appointment management in 2026

Explore the booking and communication trends clients expect beauty and wellness businesses to follow in 2026, including key stats and actionable data. 

Gita ManiGita Mani

How to master your online presence and attract wellness clients
14 min read

How to master your online presence and attract wellness clients

Learn actionable strategies for growing your wellness business online with tips to optimize visibility, build trust, and increase bookings. 

Gita ManiGita Mani

What Gen Zers and millennials want from wellness brands 
7 min read

What Gen Zers and millennials want from wellness brands 

What do millennial and Gen Z clients want from wellness brands? From personalized services to digital-first solutions, explore how to engage this audience.

Gita ManiGita Mani

The 4 key medspa trends driving revenue growth in 2025 
6 min read

The 4 key medspa trends driving revenue growth in 2025 

Discover the top trends driving medspa growth and how to leverage them, with key insights from the 2025 Beauty and Wellness Benchmark Report - Medspa edition.

Gita ManiGita Mani

June 2025 marketing ideas: Must-know dates and creative tips for beauty and wellness brands
2 min read

June 2025 marketing ideas: Must-know dates and creative tips for beauty and wellness brands

Explore key marketing dates and tips to connect with clients, celebrate renewal, and boost your beauty or wellness business this June.

Gita ManiGita Mani

Inside the data: Top 5 beauty and wellness industry trends for 2025
7 min read

Inside the data: Top 5 beauty and wellness industry trends for 2025

Discover the key trends from the 2025 Beauty and Wellness Benchmark Report and actionable insights to grow your business.

Gita ManiGita Mani
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