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Salon business news updated daily. Trends and tips for salons and brands to grow and thrive, plus free resources for managers and owners. Find nail salon news, hair salon news, and growth tips for all salons.
4 key salon consumer trends every business owner should know in 2025
Discover the top salon customer trends and key insights from the 2024 Salon and Spa Consumer Survey. Learn what clients want—and don’t want—in 2025 and beyond.
Cheryl ColeTop Articles and Resources
The conversation after the conversation: What call transcripts reveal about your salon or medspa
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Salon Software Comparison 2026: The 8 Best Platforms, Reviewed and Ranked
We compare the top salon software platforms — features, pricing, pros and cons — so you can choose the right one for your salon.
Joydip Ghosh
The conversation after the conversation: What call transcripts reveal about your salon or medspa
57% of guests book by phone, but most owners have no idea what's being said. Here's what call transcripts reveal.
Cheryl Cole
How salons get clients from Instagram (not just likes)
Learn how salons get clients from Instagram by turning attention into bookings. See how content, booking paths, and systems work together to drive real growth.
Rosie Greaves
Phone calls were your salon or medspa's biggest blind spot. Here's what's changed
37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.
Cheryl Cole
2026 Survey: Beauty budget breakdown | How clients prioritize their wellness budget – and what it means for your business
We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.
Cheryl Cole
Salon, Spa & Medspa Industry Statistics 2024: 2023 Benchmark Data from 30,000+ Businesses
This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together
Cheryl Cole
Infographic: The review line | Minimum ratings clients will accept in 2026
For salon, spa, and medspa owners, your star rating isn't just a score. It's the first filter clients use before they ever consider booking with you.
Cheryl Cole
Salon, Spa & Medspa Benchmarks 2025: Industry Data from 30,000+ Businesses
The 2025 Beauty and Wellness Benchmark Report. The data, insights, and growth trends defining the industry.
Cheryl Cole
The ultimate March marketing guide for salons: Key dates and creative ideas
From prom season to St. Patrick's Day, get the March salon marketing ideas and campaign inspiration you need to close Q1 strong.
Cheryl Cole