4 key salon consumer trends every business owner should know in 2025
Discover the top salon customer trends and key insights from the 2024 Salon and Spa Consumer Survey. Learn what clients want—and don’t want—in 2025 and beyond.
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How gift cards can fuel post-holiday growth for salons, spas, medspas, barbershops, and fitness studios
Maximize revenue and nurture new customers with our cross-industry playbook. Learn practical strategies to create boost retention and gift card redemptions after the holiday rush.
The ultimate January marketing guide for salons: Key dates and creative ideas
Launch the year strong with strategic January salon marketing ideas and purposeful campaigns.
The Q1 2026 beauty and wellness marketing calendar
Start the year strong with a strategic marketing calendar that fills your books and builds momentum.
Convert salon gift card sales into long-term revenue: The post-holiday playbook for stylists and salon owners
Learn how to turn holiday gift cards into long-term stylist and salon clients in our salon gift card playbook.
From missed calls to more clients: The ROI of AI receptionists for wellness brands
Wondering if an AI receptionist is worth it for your brand? Discover how AI receptionists can help reduce missed calls, book more clients, and boost ROI with smarter scheduling and service.
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The gift of flexibility: How buy now, pay later can lift holiday revenue for salons, spas, and medspas
Discover how offering BNPL can remove checkout friction, boost high-ticket holiday sales, and create a smoother guest experience.
The hidden reason your salon or spa isn’t fully booked (and the data that proves it)
Struggling with slow days? Explore the surprising data behind missed bookings and how smarter guest experiences keep your salon or spa fully booked.
December marketing guide for salons: Key dates and creative ideas
Lean into the magic of the season with these December salon marketing ideas to help finish the year strong.
QUIZ: How Gen Z–ready is your salon or spa?
Is your salon or spa welcoming to Gen Z? Take our free quiz using the latest survey data to determine if your business is Gen Z-ready.
The personalization playbook: How salons, spas, and medspas can maximize lifetime value through customized experiences
What if your business could predict what guests will want next, and deliver it instantly? Learn how AI, data, and automation make that possible.
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