Emily Holzer
Content Specialist
Combining a passion for writing, data, and helping small businesses thrive, Emily loves building resources that lift beauty and wellness professionals higher. She has spent the last three years dedicated to researching and creating tools for salons, spas, medspas, barbershops, and gyms. Her specialties include marketing, AI, and automation.
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Top Articles and Resources
Latest from Emily Holzer
The ultimate March marketing guide for medspas: Key dates and creative ideas
Step into spring with March medspa marketing ideas that elevate your client experience, fill your treatment rooms, and close Q1 at the top of your game.
Cheryl Cole
The ultimate March marketing guide for salons: Key dates and creative ideas
From prom season to St. Patrick's Day, get the March salon marketing ideas and campaign inspiration you need to close Q1 strong.
Cheryl Cole
Survival guide: What to do when your salon or medspa booking system goes down
A calm, revenue-smart game plan for salon and medspa owners who refuse to panic.
Cheryl Cole
Interactive checklist: Does your salon's online booking software pass the test?
Use our interactive checklist to test your salon's booking system. Discover if you're losing clients and revenue to friction in your booking experience.
Cheryl Cole
Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers
Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.
Cheryl Cole
The Check-In Newsletter - Feb 4, 2026: Marketing inspo to fill chairs all month long
Add a little love to your February operations with seasonal marketing ideas and timely resources that help your brand stand out.
Cheryl Cole
The ultimate February marketing guide for gyms: Key dates and creative campaigns
Power through February with gym marketing that fuels commitment, builds confidence, and keeps momentum alive.
Emily Holzer
February marketing guide for barbershops: Key dates and creative ideas
Make the most of this short month with barbershop marketing ideas designed to keep your shop booked and buzzing.
Emily Holzer
February marketing guide for medspas: Key dates and unique ideas
Explore February medspa marketing ideas designed to help you make the most of a short month.
Emily Holzer
The ultimate February marketing guide for salons: Key dates and creative ideas
Fall in love with February salon marketing that brings fresh ideas and main-character energy all month long.
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