Recent in Client Experience

Aesthetics clinic owner prepared for CQC inspection
Medspa8 min read

CQC compliance for aesthetic clinics: How the best operators stay inspection-ready year-round

The regulatory landscape for UK aesthetic clinics is tightening. The clinics staying ahead aren't scrambling before inspection. They're building compliance into every patient interaction, every day.

Cheryl ColeCheryl Cole

Salon owner benefitting from a strong booking flow
Salon10 min read

Salon booking flow optimization: How top operators are converting more guests in 2026

New guest visits declined across every vertical in 2025. Your booking flow is where you capture new guests or lose them. Here's what the data says smart operators are doing differently.

Cheryl ColeCheryl Cole

How salons get clients from Instagram (not just likes)
Salon12 min read

How salons get clients from Instagram (not just likes)

Learn how salons get clients from Instagram by turning attention into bookings. See how content, booking paths, and systems work together to drive real growth.

Rosie GreavesRosie Greaves

Beauty Budget Breakdown: How Americans Prioritize Self-Care
Beauty and Wellness15 min read

Beauty budget breakdown 2026: How clients prioritize their wellness spending — and what it means for your business

We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.

Cheryl ColeCheryl Cole

March salon marketing ideas
Salon12 min read

The ultimate March marketing guide for salons: Key dates and creative ideas

From prom season to St. Patrick's Day, get the March salon marketing ideas and campaign inspiration you need to close Q1 strong.

Cheryl ColeCheryl Cole

Interactive checklist: Does your salon's online booking software pass the test?
3 min read

Interactive checklist: Does your salon's online booking software pass the test?

Use our interactive checklist to test your salon's booking system. Discover if you're losing clients and revenue to friction in your booking experience.

Cheryl ColeCheryl Cole

7 booking mistakes that cost salons money (even if you already offer online scheduling)
12 min read

7 booking mistakes that cost salons money (even if you already offer online scheduling)

Even with salon online booking, small friction points can cost real revenue. Learn about the salon booking mistakes hurting ROI and how to fix them.

Danielle PietersenDanielle Pietersen

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers
Salon and Spa2 min read

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers

Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.

Cheryl ColeCheryl Cole

Message templates that work: 2-Way SMS for salons, spas, and medspas at every stage of the client journey 
Beauty and Wellness16 min read

Message templates that work: 2-Way SMS for salons, spas, and medspas at every stage of the client journey 

Discover proven 2-way SMS templates for salons, spas, and medspas. Improve client experience, reduce no-shows, and automate communication using modern messaging tools.

Michelle Dakota BeckMichelle Dakota Beck

How to convert spa gift card users into members: Turning relaxation into recurring revenue 
Spa11 min read

How to convert spa gift card users into members: Turning relaxation into recurring revenue 

Gift cards bring new guests, but it's thoughtful follow-up and seamless booking experiences that transforms them into valued members. Find out more in our guide.

Melanie FourieMelanie Fourie
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