Recent in Technology and AI

Salon owner benefitting from a strong booking flow
Salon10 min read

Why the smartest salon and medspa owners are treating their booking flow like a storefront in 2026

New guest visits declined across every vertical in 2025. Your booking flow is where you capture new guests or lose them. Here's what the data says smart operators are doing differently.

Cheryl ColeCheryl Cole

Two salon or medspa front desk staff members reviewing data together at a reception desk, one seated at a laptop and one standing with a tablet
Beauty and Wellness8 min read

The revenue decision that happens before the appointment book

The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

Cheryl ColeCheryl Cole

The multi-location blind spot: Why your salon or spa’s front desk data is incomplete
8 min read

The multi-location blind spot: Why your salon or spa’s front desk data is incomplete

You track revenue, providers, and retail across every location. But can you see which front desk is converting callers? Most multi-location owners can't.

Cheryl ColeCheryl Cole

7 silent red flags that mean it's time to switch your medspa software (before growth stalls)
Medspa11 min read

7 silent red flags that mean it's time to switch your medspa software (before growth stalls)

Spot hidden signs your medspa has outgrown its software and see what modern, AI-ready systems offer for better workflows, compliance, and predictable growth.

Melanie FourieMelanie Fourie

The conversation after the conversation: What call transcripts reveal about your salon or medspa
Beauty and Wellness8 min read

The conversation after the conversation: What call transcripts reveal about your salon or medspa

57% of guests book by phone, but most owners have no idea what's being said. Here's what call transcripts reveal.

Cheryl ColeCheryl Cole

Salon Call Conversion Rate: What It Is, How to Track It, and What Good Looks Like
Beauty and Wellness7 min read

Phone calls were your salon or medspa's biggest blind spot. Here's what's changed

37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.

Cheryl ColeCheryl Cole

Are you HIPAA compliant? A medspa owner’s guide to patient data security
Medspa11 min read

Are you HIPAA compliant? A medspa owner’s guide to patient data security

What HIPAA compliance means for medspas in 2026 from PHI to photo storage, telehealth, and software safeguards. A practical guide for aesthetic practice owners.

Danielle PietersenDanielle Pietersen

Survival guide: What to do when your salon or medspa booking system goes down
Salon12 min read

Survival guide: What to do when your salon or medspa booking system goes down

A calm, revenue-smart game plan for salon and medspa owners who refuse to panic.

Cheryl ColeCheryl Cole

7 booking mistakes that cost salons money (even if you already offer online scheduling)
12 min read

7 booking mistakes that cost salons money (even if you already offer online scheduling)

Even with salon online booking, small friction points can cost real revenue. Learn about the salon booking mistakes hurting ROI and how to fix them.

Danielle PietersenDanielle Pietersen

Holiday medspa marketing: Simple strategies you can set up in a single weekend 
Medspa9 min read

Holiday medspa marketing: Simple strategies you can set up in a single weekend 

Learn how medspas can use BNPL, automations, and targeted holiday campaigns to increase bookings, boost gift card sales, and drive seasonal revenue.

Rosie GreavesRosie Greaves
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